Russell Simmons Announces The Launch Of greenROKS Ventures, An Entertainment and Multi-Platform Company

NEW YORK, Dec. 5, 2012 /PRNewswire/ -- Media, music, fashion, philanthropic and entertainment mogul, Russell Simmons, announced plans to create "greenROKS Ventures."  The company is an incubator of youth entertainment properties and multi-media platforms and will launch with the first in a series of preteen-teen mobile games, greenROKS™  - "Mission G-ROK" in spring of 2013.

Simmons says, "Entertainment is what resonates quickest with youth, which today means online and mobile activities (based on broad affirming data) and will continue to be the driving force to reach youth worldwide."

The greenROKS Ventures philosophy and purpose is to build out nuanced projects, including mobile and tablet games and video, that will engage and entertain, while educating youth on relevant health, environment and social matters, each topic being equally at the forefront of Simmons' personal life, interests and efforts.

Simmons says the first release, greenROKS™ - "Mission G-ROK", "will allow kids to exercise their creative muscles by combining storytelling, music, math and science."

greenROKS™ - "Mission G-ROK revolves around a hip, outgoing 11 year old boy, G-ROK, who is an aspiring music star that has been chosen to save the world before it is destroyed by the world's worst evil villain.

Expect many more entertainment projects to be introduced by greenROKS Ventures in the future, including webisodes, television, theatre and more, as well as further detailed announcements regarding greenROKS™  - "Mission G-ROK" in Spring 2013.

For more information, please visit http://greenroks.com/

ABOUT RUSSELL SIMMONS
Forbes Magazine recently named Russell Simmons one of "Hollywood's Most Influential Celebrities." USA Today named Russell Simmons one of the "Top 25 Most Influential People of the Past 25 Years," calling him a "hip-hop pioneer" for his groundbreaking vision that has influenced music, fashion, finance, the jewelry industry, television and film, as well as the face of modern philanthropy. From creating his seminal Def Jam Recordings in 1984, to his fashion industry changing brands including Phat Farm in 1992, Baby Phat in 2001 and current men's lifestyle brand Argyleculture, to founding UniRush in 2003 providing instant access to a set of basic financial services for over 48 million Americans who could not previously establish traditional banking relationships, to the 2007 publishing of his New York Times best-seller Do You! 12 Laws to Access the Power in You to Achieve Happiness and Success, to founding GlobalGrind.com, the leading online destination for celebrity entertainment, music, culture and politics for the new, postracial America and his latest New York Times best-seller "SUPER RICH: A Guide To Having It All", Russell is recognized globally for his influence and entrepreneurial approach to both business and philanthropy. Giving back is of primary importance to him in all aspects of life and as Chairman and CEO of Rush Communications, he has consistently leveraged his influence in the recording industry, fashion, television, financial services, and jewelry sectors to give back. A devoted yogi, Russell also leads the non-profit division of his empire, Rush Community Affairs, and its ongoing commitment to empowering at-risk youth through education, the arts, social engagement, and promoting racial harmony and strengthening inter-group relations.

Russell is a native New Yorker who attended City College of New York.

ABOUT greenROKS:
greenROKS combines creativity with technology powered by gaming, animation, virtual worlds, music and education.
ABOUT G-ROK MISSIONS: A puzzle mobile game created by greenROKS for Apple's IOS and Google's Android operating systems.

SOURCE greenROKS Ventures