Russell Westbrook's RW Digital Partners with Comscore to Redefine Multicultural Advertising in the Privacy-First Era

Westbrook's ad-tech company teams with Comscore to help brands connect authentically with diverse audiences while protecting consumer privacy.

LOS ANGELES, Sept. 9, 2025 /PRNewswire/ -- RW Digital, a leading provider of multicultural programmatic solutions founded by NBA star Russell Westbrook, today announced a strategic partnership with Comscore, a global leader in cross-platform audience measurement. The collaboration will enhance RW Digital's ability to deliver culturally resonant campaigns in a rapidly evolving, privacy-first advertising landscape.

Through the integration of Proximic by Comscore's ID-free targeting solution, RW Digital can transact anonymized, privacy-centric audience segments without relying on cookies or personal identifiers. This innovation allows brands to connect with diverse communities more authentically while building long-term consumer trust and loyalty.

"At RW Digital, our mission is to make sure diverse communities are seen, heard, and respected in the digital world," said Russell Westbrook, Founder of RW Digital. "Partnering with Comscore allows us to combine cultural relevance with privacy-first precision, giving brands a better way to connect with people without compromising trust."

RW Digital recently deployed this approach in a campaign for one of the nation's largest energy companies. Within just 30 days, the initiative achieved click-through rates of up to 0.41% and video completion rates as high as 88%, significantly outperforming industry benchmarks. The results highlight how the fusion of privacy-focused targeting with culturally attuned media strategies can drive measurable reach and impact.

By pairing cultural insights with advanced, privacy-centric tools, RW Digital is establishing new standards for how brands engage multicultural audiences in the post-cookie era. This partnership with Comscore underscores the company's mission to deliver performance and accountability while protecting consumer trust.

About RW Digital

RW Digital is a culture-first programmatic solutions provider that combines advanced technology with authentic insight to help brands connect meaningfully with today's diverse audiences. Powered by data, creativity, and relentless innovation, RW Digital delivers campaigns that drive measurable business growth while reflecting the values and identities of the communities they reach.

As a certified Minority-Owned Business by the Southern California Minority Supplier Development Council, RW Digital is built on the belief that inclusivity fuels stronger outcomes. The company's mission extends beyond media buying, uplifting diverse-owned businesses, championing equity, and creating access in spaces where representation has historically been overlooked.

Through its partnership with the Why Not? Foundation, Russell Westbrook's 501(c)(3) nonprofit, RW Digital invests in both digital and physical infrastructure to create pathways for education, employment, and opportunity. Together, they are shaping a future where technology, culture, and purpose intersect to empower communities and transform industries.

Contact: 
Jordyn Fardad
Head of Marketing & Hospitality
[email protected]

SOURCE RW Digital