Russians Want Traditional Russian Beer

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Jul 06, 2016, 08:40 ET

MOSCOW, July 6, 2016 /PRNewswire/ -- WCIOM has publicly presented its latest survey data on the demands of the local beer-drinkers. The main goal was to establish what kind of beer Russians would prefer to see in stores, what they think about the brewing industry, and in what cases Russians deem the consumption of beer appropriate.

Photo - http://photos.prnewswire.com/prnh/20160705/386116
Photo - http://photos.prnewswire.com/prnh/20160705/386117

Along with the revival of Russian winemaking (76% spoke in favor), the majority of Russians would like to return to the traditions of Russian breweries (58%).

More than half of Russian citizens (53%) consume beer in general. The most common statement is that most of the beers on the shelves in Russian stores are produced in Russia using foreign technologies (44%). 72% of respondents would like to see more of traditionally Russian beer on the shelves.

35% of Russians believe the most promising area for the domestic brewers is in the revival of Russian brewing traditions.

Whether or not to revive the tradition of making this particular beverage in our country.
	Yes	No	Can't say
Vodka	45	44	11
Beer	58	31	11
Wine	76	15	9
Samogon	26	62	12
Medovuha	50	29	21

What judgment is more consistent with your point of view?
	All
Most of the beer sold in Russia, produced by Russian traditional technologies	37
Most of the beer sold in Russia is produced by foreign traditional technologies	44
Can't say	19

If you like or do not to see this beer on the shelves in Russian stores?
	Yes	No	Other	Can't say
Beer produced by Russian traditional technologies	72	20	4	4
Beer produced by Russian traditional technologies but abroad	42	48	3	7
Beer produced by foreign traditional technologies abroad	36	56	4	4
Beer produced by foreign traditional in Russia	31	51	8	10

If the direction of development of the industry of brewing in Russia depend on you, what would you do first?
	All
Adopt Russian tradition of brewing production	35
Purchase modern equipment for the production of beer	16
Develop unique recipes of brewing and would launch them into production	16
Attract foreign specialists	11
Other	12
Can't say	10

Do you drink beer, and if so, how often?
	All	18-24	25-34	35-44	45-59	60+
Several times per week	6	2	9	10	7	1
2-3 per month	13	17	20	18	6	11
Once in a mo	14	19	13	18	11	13
Less than once in a mo	20	18	22	15	26	18
Never	46	44	36	39	49	56
Can't say	1	0	0	1	1	1

If each situation is appropriate or not for the use of beer in this situation
	yes	no	Can't say
Meeting with friends	68	31	1
Public holidays	44	53	3
At family events	40	58	2
New Year	40	58	2
When watching sports events	38	59	3
While religious holidays	21	77	2
Whenever having a meal	6	93	1