Rusty Wallace Auto Group Selects re:member group to Implement Customer Loyalty Program

MINNEAPOLIS, April 12, 2012 /PRNewswire/ --  To better serve customers in their service department, Morristown, Tennessee-based Rusty Wallace Auto Group turned to re:member group to create a customized points program for their GMC/Buick/Cadillac/KIA stores, geared to reward customers for servicing their vehicles at the mentioned dealerships.

"Rusty Wallace Cadillac GMC Kia cares about its customers' experience and building customer loyalty," said Paul Long, re:member group Vice President of Business Development. "re:member group's loyalty marketing platform will help Rusty Wallace Cadillac GMC Kia increase customer retention. Customer-facing employees will now have additional tools to build relationships and increase customer loyalty to the auto group."

Rusty's Bonus Rewards will feature a variety of benefits and ways to earn points.  Members will be able to earn points towards the purchase of a Rusty Wallace vehicle through services they use regularly, such as service and body shop work done at Rusty Wallace, as well as by shopping online at Rusty's Bonus Rewards Mall.

"We at Rusty Wallace Cadillac GMC Kia believe in rewarding our loyal customers for their continued business," said Fred Coyle, Dealer Principal of Rusty Wallace GMC Kia. "It is with this in mind that we proudly offer our exclusive 'Rusty's Bonus Rewards' Program. It's simply one more way for us to say 'thank you' to our valued customers."

About Rusty Wallace Auto Group

The Rusty Wallace Automotive Group represents four different makes of new vehicles. Rusty Wallace Auto Group's Cadillac, Buick GMC, and Kia dealerships are located in Morristown, TN, and named after NASCAR racing legend Rusty Wallace. The dealerships and their staff emulate the class, performance, and consistency in which Rusty illustrated throughout his tremendous racing career.

About re:member group

re:member group (www.remembergroup.com) powers the platform for some of the best loyalty programs for small- to mid-sized organizations.  re:member group's BEDROCK®, ASPIRE®, APEX® and ROVER® Solutions have assisted companies to differentiate their brand and increase revenue since 2003.  re:member group is a privately owned company. For more information, call 866-414-CLUB, email [email protected] visit www.remembergroup.com or follow on facebook at http://www.facebook.com/remembergroup and on twitter at @remembergroup.

SOURCE re:member group