RUUM American Kid's Wear Channels Runway for Fall 2014 Collection

NEW YORK, Aug. 12, 2014 /PRNewswire/ -- RUUM American Kid's Wear, known by style-minded parents who seek the quality and design they know and love from their own favorite luxury brands, has launched the fall 2014 collection with an infusion of runway inspirations from New York to London to Milan. Design dedication at the highest level combines the ultimate in quality and value in kids clothing, translated into unique fashion-focused, head-to-toe looks. Key design styles include hand-embellished and raw-dye denims, Coachella inspired dresses, purest soft cotton graphic tees designed by RUUM's in-house design team in Union Square. Lightweight slub jerseys and enzyme washed hoodies along with rocker inspired faux leather and vegan suede jackets, stylishly coordinate with RUUM's own line of footwear, and more.

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Celebrity parents with an eye for easy-to-wear fashion have been flocking to RUUM (pronounced room), a new trendy kids clothing line with the latest looks being spotted on Suri Cruise, Harper Beckham, Sara Jessica Parker's twins, Marion and Tabitha Broderick, along with Sean (Diddy) Combs daughters, Jessie, D'Lila and Chance Combs.

"RUUM celebrates and inspires boys and girls, ages 2-14, to get excited and engaged about expressing themselves through their clothing.  Our collection is age-appropriate, with runway style and fashion forward designs offered in toddler clothing up to tween. RUUM American Kids Wear is made with the highest quality in mind while still being relatable. Celebrating and inspiring boys and girls around the world to feel their best while making their own unique fashion statement," says Ezra Dabah, RUUM's Chief Executive Officer.

Highlights from the fall 2014 collection include:

Modern Rocker - Meant for the kid with a rock star edge and an undeniable flair. The fall collection houses embellishments, graphics, metallic and dark tones. It's what we call, tough chic.

• The must have:  The Moto Jacket is the perfect layering piece for fall with just enough edge to breathe life into your everyday look. Our red vegan suede biker jacket is stylish and on-par with this season's runway obsession with moto style and shearling. The jacket is lined with faux shearling, bringing the perfect amount of slouch and edge to a wardrobe essential that both savvy moms and stylish girls enjoy. 

Woodland - Coachella meets Boho chic.  Think woodsy inspired patterned tops, earthy tones, cozy yarns and rich fabrications, all rolled together to make an effortlessly stylish woodland girl look.

• The must have:  Dress over leggings may be the foundation to every girl's closet, but this time around we've elevated the layered look with a sequined collar putty floral dress and accompanying harem brushed cotton pants in olive. This is the perfect look to become your insta-obsession! 

Athletic Cool - Fun, bright and athletic pieces aren't just for the playground.  Pairing a jogger pant with a cool madras plaid flannel proves kids don't have to sacrifice style on or off the courts and fields.

• The must have:  RUUM's oversized hoodies and cozy sweaters double in both comfort and style.  Tailored top stitch detailing and strong silhouettes make these pieces go from runway to real-way for both kids and toddlers.  RUUM's pieces celebrate self-empowerment and self-esteem with subtly placed woven labels offering hidden words of encouragement to be discovered. 

"Denim is always an important part of RUUM's collections. For fall 14, we've perfected our soft wash denim and unique hand-dyed color wash technique to provide RUUM kids clothing with the same quality in denim their parents demand for themselves. Our denim takes center stage in the form of dip dyed jackets, ombre chambray button ups. Ripped and distressed denim are perfect for the resident cool kid and toddler alike. More hidden RUUM inspiring elements include paper plane instructions on inner pocket linings, it's these details along with great quality that makes RUUM a unique fashion spirit," continued Mr. Dabah.

ABOUT RUUM AMERICAN KID'S WEAR
Beloved by Hollywood's celebrity kids as well as style-savvy parents, RUUM's brand ethos is built around style, trend and comfort. After leading a national children's brand for 16 years, Ezra Dabah founded RUUM American Kids Wear. A brand that embodies color, print, trend inspired pieces and eclectic details for playful kids everywhere. Every RUUM collection is about making kids feel their best. RUUM American Kid's Wear celebrates and inspires boys and girls around the world age 2-14 to get excited about expressing themselves through their clothing. Come in - there's RUUM for everyone.

www.twitter.com/RUUMKIDSWEAR
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#RUUMFashion

Media Contact: The Bromley Group

Aaron Reese, Email

Nataly Blumberg, Email

212.696.1100

SOURCE RUUM American Kid's Wear

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