RUUM American Kid's Wear Features Bright, Bold Summer Styles at 50% Off

NEW YORK, June 25, 2014 /PRNewswire/ -- ­ Children's clothing company RUUM American Kid's Wear announced that it is currently offering up to 50 percent off of the company's already affordable prices. For parents who are looking for stylish, yet affordable, clothing for their children this summer, RUUM's summer line is the ideal fit.

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"Our goal at RUUM has been to offer affordability and fashion in our kids clothing lines. We work to find styles that offer exceptional quality, yet without the high price tag of many popular retailers. Parents have learned to trust RUUM as a company that helps them get more for their money when shopping for their kids, all without sacrificing the styles they want. Our summer line features the bold, bright colors that are popular this year," said Mary Robertson, the Director of Publicity for RUUM.

RUUM's summer line includes a wide variety of items certain to appeal to parents and kids alike. Board shorts in cool prints for boys and soft fabrics and flowing dresses for girls are some of the trendiest pieces in this year's lineup. Graphic tees in a wide range of playful summer colors are also available this year for both boys and girls. The kid's clothing retailer also has a range of swimwear and footwear options, including sandals and other durable footwear for rugged play.

RUUM specializes in everything from toddlers to teens and carries apparel in sizes ranging from newborn through size 14. The company's fashions have caught the eye of many style­conscious parents, including celebrities. Sarah Jessica Parker's twin daughters were recently spotted sporting a RUUM dress in New York City.

Now is an opportune time for many families to refresh their summer wardrobe and ensure that children have enough clothing for all planned summer activities. These steep discounts expire soon, therefore the company encourages parents to make their purchases sooner rather than later.

To take advantage of the 50 percent off sale, parents can visit the website, http://www.RUUM.com. Shoppers can follow RUUM on Twitter or like the company on Facebook, at http://Twitter.com/RUUMkidswear and http://www.Facebook.com/RUUMAmericanKidsWear respectively, to learn about any new or upcoming promotions. Fashion enthusiasts may also stay up to date on the latest children's style trends on the RUUM blog, http://www.RUUMBlog.com.  

Media Contact: Mary Robinson, (212) 399-2784

SOURCE RUUM American Kid's Wear