NEW YORK, Jan. 23, 2014 /PRNewswire/ -- California-based lifestyle brand RVCA announces its first collaboration with model Ashley Smith: a collection of wardrobe essentials that encapsulates the spirit of creative subculture with a dash of collegiate charm.
(Photo: http://photos.prnewswire.com/prnh/20140123/NY51037 )
RVCA, founded in 2001 by PM Tenore, transcends the boundaries of traditional action sports apparel; the pulse of RVCA lives in the creative threads that run through and beyond skate and surf culture. For this collaboration, Ashley Smith--the newest RVCA Advocate--created a signature capsule collection to debut in conjunction with the brand's core Fall / Winter 2014 collection. The pieces are direct lines to Smith's personal style: a modern take on classic essentials, with a cool shred of nostalgic teen spirit.
RVCA's aesthetic highlights the balance of opposites, an idea that speaks to 23-year-old Smith, who is known for her wide-gapped smile and sexy silhouette. For this collection, Smith drew from her younger days wearing punk rock tees with hardcore colored hair, memories ingrained that blend now with living as a model in fast-paced Manhattan. Colorblocked letterman sweaters and baseball tees find an unexpected pairing with sleek leather shorts and jackets, while flowy hair scarves bring daisy-chain sweetness to an old-school tough backpack.
"I wanted to bring the RVCA girl a few key pieces that felt a little more playful, sexy even," Smith says. "Pairing the likes of my leather biker jacket, for instance, with any of the classic RVCA staples from the core women's collection is the perfect way to personify that effortless RVCA style in an updated and sexy way."
From PM Tenore, RVCA Founder:
"On a recent RVCA trip to Australia, Ashley was never hesitant to try something new, her outgoing and inclusive attitude seamlessly integrated her into the RVCA family. She was quick to try surfing for the first time with the team and learned from the ANP artists as they prepared for an exhibition. Ashley has since been become a regular fixture here at RVCA headquarters designing her signature RVCA collection—a collaboration that is reflective of her small-town upbringing and big-city living, representing the balance of opposites."
The campaign images, shot by Sandy Kim, embody the shared ideology between Smith and RVCA that life is all about the balance of opposites. Smith models her signature RVCA collection in a series of shots that represent dual nature of every young woman's personality. "No matter what you like or where you come from, whether you're feeling like a good girl or a bad girl, these pieces express who I am and I hope they help do the same for you!" - Ashley Smith
Smith will cohost a celebratory dinner with RVCA founder PM Tenore and an undisclosed lineup of artists from the brand's Artist Network Program this evening, Thursday, January 23rd, at ACME in New York City; this debut event will spark creative collaboration and build momentum for RVCA's presence on the east coast.
The Fall / Winter 2014 Ashley Smith x RVCA collection is the first in a series of six capsule collections designed by the model that will be available at select retailers and online at www.rvca.com.
MEDIA CONTACT:
Sydney Reising Creative
Sydney Reising
W: 917.421.9161
[email protected]
SOURCE RVCA
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