rVue Holdings Elects Michael Mullarkey as Non-Executive Chairman of the Board

FT. LAUDERDALE, Fla., July 5, 2011 /PRNewswire/ -- rVue Holdings, Inc. (OTCQB:RVUE), today announced that Michael Mullarkey, who has served as a director since December 21, 2010, was elected as non-executive chairman on June 24, 2011. Jason Kates, founder of rVue, will continue to serve on the board of directors and retains his position as President and Chief Executive Officer.

(Logo:  http://photos.prnewswire.com/prnh/20110628/FL27326LOGO )

"As we continue to scale operations, the timing was optimal to elect Michael as non-executive chairman, improving our corporate governance and allowing me to fully focus on the day-to-day operations, innovation and growth," commented Jason Kates, rVue's President and CEO. "We are confident that rVue is strategically well-positioned with a differentiated solution for the burgeoning Digital Out-of-Home (DOOH) and Placed-Based Media industries. Michael has been a significant contributor to the board and is the ideal Chairman to provide the additional leadership to help rVue fully execute our aggressive plans."

Mr. Mullarkey is C-Level digital executive with extensive build-up/turnaround expertise in both entrepreneurial and established companies in internet, social media and advertising/marketing services. He has served as a board member for public and private companies and non-profits, foreign and U.S., with extensive work experience in the Americas, Europe, and Asia.

He is currently the Managing Partner of ODK Capital Management which invests in Social Media, cloud-based software and emerging technology with patented or disruptive technologies. Mr. Mullarkey founded, built, and managed Workstream, Inc., a provider of SaaS-based Talent Management Software, serving from 2001 through September 2010, in various capacities including Chief Executive Officer, Chairman of the Board and Acting CFO. Under his leadership, Workstream customer successes included Chevron, The Gap, The Home Depot, Kaiser Permanente, Motorola, Nordstrom, VISA and Wells Fargo.

His previous 10 years experience with SONY Electronics as SVP of Diversified Markets, with P&L responsibility for business-to-business sales and marketing for a $1.2 billion specialty markets business. Mr. Mullarkey was instrumental in the launch and success of several products such as DIRECTV and Web TV.

He is a Board Member and supporter of Cystic Fibrosis Foundation in its efforts to find a Cure for those living with CF. Mr. Mullarkey added, "Having served on the board for six months, I have closely watched Jason and his team build a robust platform that radically and positively alters the planning, buying and analyzing of Digital Out-of-Home media. I believe this industry will experience additional rapid growth in coming years and that brands, advertising managers and media buyers will turn to rVue to streamline the media buying process and improve their ROIs. I look forward to working with Jason and the board and serving as an independent voice, advocating for shareholders."

About rVue: rVue, Inc., is a wholly-owned subsidiary of rVue Holdings, Inc. (OTCQB: RVUE), is an advertising technology company which includes the only demand-side platform for planning, buying and managing Digital Out-of-Home and Place-Based Media. The rVue marketplace connects advertisers with DOOH networks to streamline campaign management, content distribution, analytics and billing.  For more information, please visit www.rvue.com.

Forward Looking Statements

This press release contains "forward looking statements" within the meaning of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. The statements contained in this press release that are not purely historical are forward-looking statements. Forward-looking statements give the Company's current expectations or forecasts of future events. Such statements are subject to risks and uncertainties that are often difficult to predict and beyond the Company's control, and could cause the Company's results to differ materially from those described.  The Company is providing this information as of the date of this press release and does not undertake any obligation to update any forward looking statements contained in this press release as a result of new information, future events or otherwise.  We have based these forward looking statements largely on our current expectations and projections about future events and financial trends affecting the financial condition of our business.  Forward looking statements should not be read as a guarantee of future performance or results, and will not necessarily be accurate indications of the times at, or by, which such performance or results will be achieved.  Important factors that could cause such differences include, but are not limited to the Risk Factors and other information set forth in the Company's Annual Report on Form 10-K filed on March 1, 2011 and in our other filings with the Securities and Exchange Commission.

CONTACT INFORMATION:

Business and Press Inquiries:
Dawn Rahicki
Chief Marketing Officer
rVue, Inc.
[email protected]
954.356.5442

Investor Inquiries:
Brett Maas
Hayden IR
[email protected]
646.536.7331

David Fore
Hayden IR
[email protected]
206.395.2711

SOURCE rVue Holdings, Inc.