RxEOB Releases Case Study on Using Health Care Messaging to Benefit Patients
Health care tech industry leader for pharmacy benefit administration, communications and engagement develops resource highlighting how patient-centric messaging helps when promoting and communicating breast cancer screenings
RICHMOND, Va., Aug. 22, 2017 /PRNewswire/ -- RxEOB, an industry leader in member engagement applications for pharmacy benefits, has authored the case study, "Utilizing RxEOB®MercuryMessaging™ to promote mammograms."
The American College of Radiology and American Cancer Institute both recommend regular mammograms in women beginning at age 40. Unfortunately, for a variety of reasons, the percentage of women who receive an annual mammogram is only 65 percent.1
According to the RxEOB case study, "Health plans are interested in improving their mammogram screening rates because it is critical for early detection of breast cancer and for patient health." It goes on to say, "RxEOB®MercuryMessaging™ maximizes the digital connections and does so with minimal message noise and false positives."
When communicating digitally with health plan members, it is all too easy to lose credibility with the audience. When it comes to mammograms, minimizing false positives is critical, and the timeliness of message is vital.
"In an evolving health care delivery system, the burden is now on payers and providers to communicate more effectively," said Robert S. Oscar, CEO of RxEOB. "The industry has evolved to the point where the need to appropriately communicate with patients is paramount. It is all about sending a patient-tailored message at the right time through the patient's preferred communication channel to improve the quality of care but to lower the cost of care for all involved."
Highlights from the case study include how improving screening rates can also mean increased reimbursement for health plans that are subject to STAR ratings.
RxEOB is a health information technology company focused on helping health plans and related vendors engage consumers, patients, members and other stakeholders to improve care and reduce the cost of delivering health care. Founded in 2000 by registered pharmacist Robert S. Oscar, the company seeks to empower these stakeholders with information they need to make the right personal and program choices. RxEOB offers member engagement and reporting portals, workflow and web service delivery systems, as well as proprietary software for analytics, online portals, mobile applications and messaging services. For more information on how RxEOB can help reduce your overall health care costs, please visit www.rxeob.com, or call 804-643-1540.