RxWiki 'Lassos' Texas Pharmacists for Rx Adherence

Social Media-as-a-Service enables pharmacists to easily prescribe medication information to patients

Feb 28, 2013, 06:00 ET from RxWiki, Inc.

AUSTIN, Texas, Feb. 28, 2013 /PRNewswire/ -- RxWiki, Inc. announced today the beta launch of its Social Media-as-a-Service (SMaaS™) offering, currently available to community pharmacists in Texas. RxWiki's Social Media-as-a-Service enables pharmacists to deliver medication news and clinical research updates to patients across Google+, Facebook, Twitter, and Pinterest social networks.

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"Patients can receive medication information from a number of sources, many of which are outdated, unreliable, or difficult to understand," said Donald Hackett, CEO of RxWiki. "RxWiki enables community pharmacists to continuously inform their patients about the medicines they consume daily, offering a timely, accurate education experience that will lead to improved Rx adherence."

Research has shown that a 1% increase in medication adherence would ultimately lead to a 0.2% decrease in the costs of Medicare expenses, which equates to an estimated savings of over $600 million annually. "To put this economic impact in perspective, RxWiki's offering will enable community pharmacists across the state of Texas to potentially save thousands of lives, and hundreds of millions of dollars in care expenses," Hackett said.

"As both the pharmacist and business owner, I find it difficult to allocate time for my social media channels," said Tarrytown Pharmacy owner Mark Newberry, Pharm.D. "RxWiki's social media services have made it easier for me to keep my patients informed outside of the pharmacy with quality medication news and information that I, as a pharmacist, can trust. Continuing the medication conversation throughout the digital realm opens the door for improved patient experiences within my pharmacy."

RxWiki's cloud-based, Social Media-as-a-Service platform offers community pharmacies:

  • News and updates branded with the local pharmacist or pharmacy name
  • Customizable news feeds categorized by health condition and/or medication
  • Social media profile page setup and activation
  • Social SEO services designed to maximize new patient engagement
  • Digital videos related to medications and health conditions

The American Association of Colleges of Pharmacy reported that the average patient will interact with a pharmacist 12 to 15 times per year, compared to fewer than 5 times per year with their physician. "The visibility and trust in the pharmacy field has made pharmacists well positioned to implement medication adherence solutions," said Hackett.

"RxWiki's Social Media-as-a-Service enables Digital Pharmacists to effectively communicate breaking medication news to patients. As we know, educating patients leads to increased medication adherence, improved patient outcomes, and reduced healthcare costs," Hackett added.

For more information about RxWiki's SMaaS offering or to join the RxWiki Digital Pharmacist network, please contact RxWiki at info@RxWiki.com or visit the RxWiki team at the Texas Pharmacy Association Spring Symposium April 11th - 13th, 2013.

About RxWiki, Inc.
RxWiki, Inc. is an innovative media company that publishes medication content, deploys eHealth applications and powers digital Medication Therapy Management (dMTM™) services.  RxWiki's Social Media-as-a-Service offering enables pharmacies and pharmacists to distribute medication information and health news within social media channels and mobile applications. RxWiki.com renders the only digital medications encyclopedia for patients, created and edited exclusively by licensed pharmacists.

SOURCE RxWiki, Inc.