Ryan Partnership Chicago Strengthens MULTICULTURAL Competencies

USA - English

• Latin America - español

CHICAGO, Jan. 11, 2012 /PRNewswire/ -- Ryan Partnership Chicago, a leader in shopper marketing, is pleased to announce that Annie Lopez Kiperman will be joining the agency as a vice president.  Lopez Kiperman will focus on new business and spearhead strategic planning and account management, with a particular emphasis on Hispanic marketing.

Lopez Kiperman comes to the agency with over 15 years of experience in multicultural marketing for industry leading brands such as Kmart, American Airlines and Olive Garden.

Lopez Kiperman spent more than 10 years of her career with Zubi Advertising, where she worked as an expert in packaged goods and retail consumer experiences with companies such as Johnson & Johnson, SC Johnson and Mars.  While there, Lopez Kiperman introduced brands including Glade, Off!, Edge, Uncle Bens, M&Ms, Snickers, and Clean & Clear to the U.S. Hispanic market.  Most recently, Lopez Kiperman was with Draftcb where she led multicultural efforts on the Kmart account, including award-winning work for the Protege footwear launch and the groundbreaking Latina Smart social media community.

As part of its total market approach, Ryan Partnership Chicago continues to focus on building a stronger Hispanic discipline out of its Chicago office.  With her knowledge in multicultural marketing, Lopez Kiperman brings a unique perspective and ability to help Ryan Partnership Chicago and its sister agency Promociones PanaVista further strengthen their abilities to offer clients total market solutions. 

"It's extremely important that we understand our clients' whole market base," says Christine Nardi Diette, group president, Ryan Partnership Chicago. "Annie brings critical talent to the table. Experience in multicultural markets is in top demand right now and we are proud that she chose our group to further her career."

Lopez Kiperman is a graduate of St. Mary's College, Notre Dame, IN. A Chicago native, she has also lived in Italy, Brazil, and Venezuela.

About Ryan Partnership Chicago

Ryan Partnership Chicago is a leading expert in promotion, shopper and digital marketing campaigns for emerging and established consumer brands. The company's creative professionals combine sound, strategic research and business acumen to create meaningful IDEAS that motivate purchase and loyalty among its clients' products, services and customers.

Ryan Partnership Chicago is a part of Ryan Partnership, the largest independent marketing services company in North America and a subsidiary of D.L. Ryan Companies, Ltd. For more information, please visit www.ryanpartnershipchicago.com

Lisa Lazarczyk
781.646.0667 / [email protected]

SOURCE Ryan Partnership Chicago