NEW YORK, June 7, 2012 /PRNewswire/ -- Ryka, a women only sport company, announces the launch of the Ryka Mobile Fitness Zone, a portable activation that will expose the brand and educate thousands of American women on exercise regimens while it travels from coast to coast during the Ryka Mobile Fitness Zone Tour.
Kicking off during FFANY in New York City, Ryka's Mobile Fitness truck will be open to the public giving women access across the country to join them in celebrating the 25th anniversary of the "brand made for women by women." Guests will be invited to speak with Ryka ambassadors about the latest shoe designs, test out the comfortable Ryka styles and even try their luck at a spinning prize wheel game in attempts of scoring the chance to walk away with a brand new pair of sneakers.
"We are ecstatic to have created a hands-on experience to familiarize athletic shoe enthusiasts with our brand in such a unique, non-traditional way," says Ed Goldman, Ryka's Vice President of Marketing. "Ryka is breaking away from conventional sneaker brands, and the Mobile Fitness Zone Tour provides us with a great opportunity to reach the masses."
Ryka's Mobile Fitness Truck will tour across the United States this summer and make appearances in major cities including New York, Miami, Indianapolis, Salt Lake City, Los Angeles, and Chicago. The truck will also be making stops at high-profile celebrity events such as Super Saturday in the Hamptons, the Teen Choice Awards in Los Angeles and Mercedes Benz Fashion Week in New York. Attending these events will enable Ryka to re-connect with some of their celebrity fans which include Lindsay Lohan, Joy Bryant, AnnaLynne McCord, Elizabeth Olsen and Hillary Duff.
Ryka® was the first women's-only athletic footwear line created by women for the unique needs of women. Ryka's goal is to reflect the confidence and strength of every modern woman. The brand seeks to connect every woman with her inner passion for fitness. Women empowering women is at the core of Ryka, and the mantra of the brand's loyal and like-minded following. For more information, go to http://ryka.com. Ryka is part of Brown Shoe Company's Healthy Living portfolio of brands.