James Williams, SaaS Awards Head of Operations, said: "It's critical to include endorsements. It doesn't matter if you've been established for decades – or you're a start-up with a customer base that only exists in projections."
"Be creative. Include a powerful case study as part of the supplementary material you're allowed to submit to the awards program. Everything is treated in strict commercial confidence – blow us away with what you've achieved."
Judge Annabelle Whittall said: "Any metrics applicants can provide are useful – from testimonials to growth figures."
Lead judge Richard Geary said: "Share the exciting things your organization does on a technical level, too. Talk to the developers behind the scenes and try to communicate what they've done that's so smart."
Judge Jason Ford added: "The key word for me is innovation. What is your business doing that's truly different? Tell us how your software is game-changing."
The SaaS Awards team was joined this year by volunteer judge Neha Pattan, a senior staff software engineer at Google and SaaS veteran managing a team of over 40 software engineers. Neha is also looking to celebrate "cutting-edge innovations."