Saatchi & Saatchi Latin America Agencies Earn Top Industry Honors

MIAMI, Jan. 24, 2011 /PR Newswire/ – Two agencies from Saatchi & Saatchi's Latin America network have earned top honors from leading industry trade magazine Advertising Age. The network's Argentina agency Del Campo Nazca Saatchi & Saatchi was named International Agency of the Year and U.S. Hispanic market agency Conill was named Multicultural Agency of the Year by the publication.

"I'm incredibly proud of the work that has been done by everyone at these two great shops," said Cynthia McFarlane, President of Saatchi & Saatchi Latin America. "The creativity coming from both is consistently top-notch and the results they are achieving for our clients have been nothing short of stellar."  

In its reporting, Advertising Age praised Del Campo's marketing efforts for Andes beer, Cadbury Chocolate and Procter & Gamble's Ariel. It also commented that "As Argentina's reputation as a creative hub churning out brilliant work grows, Del Campo Nazca Saatchi & Saatchi has become the go-to shop to connect brands with consumers anywhere."

Coverage of Conill was equally robust, with the magazine applauding the overall business success of the agency and its emphasis on non-traditional communications, noting that its digital business was "way ahead of the curve in the Hispanic market, where marketers tend to under-spend on digital efforts." It also credited Conill's "digital savvy" with leading to a regional operating model that helped Saatchi & Saatchi win the Sony PlayStation® and Cyber-shot® businesses in Latin America.

"We are honored to have two of our agencies achieve this outstanding recognition in two exciting high growth marketplaces," said Mary Baglivo, CEO of Saatchi & Saatchi New York; CEO/Chair Americas. "Both Conill and Del Campo are living proof of the unreasonable power of creativity across media to grow businesses, brands and reputations."

In making its decisions for agency of the year, Advertising Age weighs heavily how agencies have delivered strong results for their consumer-marketing clients. It also considered business success for the agency and new-business performance.

About Saatchi & Saatchi

With 140 offices and over 6000 employees, Saatchi & Saatchi is known for its outstanding creative ideas that generate powerful emotional connections between consumers and products. This is a key element in Lovemarks, Saatchi & Saatchi's unique methodology for elevating the status of brands by creating 'loyalty beyond reason' and 'inspirational consumers'. Its network clients include Carlsberg, Deutsche Telekom/T-Mobile, General Mills, Novartis, Procter & Gamble, Sony Ericsson, Toyota and VISA Europe.

Saatchi & Saatchi is part of Publicis Groupe (Euronext Paris: FR0000130577) the world's third largest communications group, the world's second largest media counsel and buying group, and a global leader in digital and healthcare communications. With around the world activities spanning more than 104 countries on five continents, the Groupe employs as many as 44,000 professionals.

SOURCE Saatchi & Saatchi Latin America