TORRANCE, Calif., Feb. 3, 2016 /PRNewswire/ -- Saatchi & Saatchi Los Angeles, the award-winning fully integrated creative advertising agency, announced today Mike Cooperman as Director of Public Relations for the agency and Romina Bongiovanni as Director of Earned Media. Their roles are effective immediately.
"We're thrilled to have Mike and Romina join our incredible team at Saatchi LA," said John Lisko. "Both have an unparalleled cross-section of experience in communications and a proven track record of helping creative businesses at the forefront of new, innovative thinking and solutions. We believe Mike and Romina are the best people to tell the Saatchi story of thought-provoking creative and data-driven innovation and help us position the agency for business growth."
As Director of Public Relations, Mike will oversee and lead the development of PR and media relations programs for the agency and client products and initiatives. He will also be responsible for developing long-term communication strategies across all agency departments to ensure alignment of messaging and positioning. He will report to John Lisko, Executive Director of Communications.
Mike brings more than fifteen years of experience in public relations and marketing in the automotive, entertainment and technology sectors to the position. Mike joins Saatchi LA from TrueCar, Inc. where he spent more than 3 years at the online automotive pricing and information site. As head of PR and Media Relations at TrueCar, he was part of a leadership team that helped the company launch one of the most successful IPOs of 2014. Prior to TrueCar, Mike was Senior Director of Consumer Marketing at J.D. Power and Associates. There he was part of an executive team that launched the company's Web Intelligence division, paving the way as one of the first companies to leverage the power of social media to help brands make marketing decisions. Mike has led key strategic initiatives for high-profile clients such as Honda, Hyundai, Nissan, Chase Bank and Sony Pictures as well as start-ups such as Kandoobi Games and Aqua Television Network.
"It's an honor to join Saatchi LA," said Mike Cooperman. "The agency is a creative institution that has developed transformational work, shaping the narrative of automotive advertising in the U.S. I look forward to helping shine the light on the agency's brilliant work and an amazing group of advertising and automotive industry thought leaders."
As Director of Earned Media, Romina will be responsible for amplifying and gaining value for clients brands by expanding the reach of existing content in non-paid consumer media channels. Romina will also report to John Lisko, Executive Director of Communications.
Before joining Saatchi & Saatchi in 2015, Romina worked at cross-cultural agency, Sensis where she was charged with building the earned media practice for the firm. Romina also ran her own boutique firm, Journey PR & Marketing, where she led campaigns on behalf of clients such as Pepsi, DIRECTV, Actavis, Noom Coach, and En Genius Technologies. Earlier in her career, Romina was instrumental in developing and leading Edelman's multicultural division as Senior Vice President of the global firm, where for nearly seven years she served clients such as: Microsoft, Xbox, Starbucks, Levi's, Bush's Beans, Nestle, American Heart Association "Go Red for Women," and The Latin Recording Academy. A former President of the Hispanic Public Relations Association (HPRA), Romina has also held leadership roles at top U.S. Hispanic agencies, RL Public Relations and La Agencia de Orcí and have received some of the industry's highest accolades for her work. Romina earned her bachelors degree in business administration in Argentina and a marketing diploma from UCLA.
"Technology has rapidly changed the industry landscape in the past decade Saatchi Los Angeles continues to grow and invest to stay at the forefront of new, innovative thinking and solutions," said Romina Bongiovanni. "The agency truly understands the importance of close collaboration to create transformational work for clients and I'm thrilled to be a part of this team."
Saatchi LA is known for creating compelling ideas, grounded in product truths and customer insights, honed by experience and brought to life by one of the most creative teams in the industry. The 440-person fully integrated advertising agency prides itself on maintaining lasting and deeply seeded client partnerships. Saatchi LA has played on the biggest and most competitive advertising stage every year, creating some of the most viewed and top rated ads at the Super Bowl. The Saatchi LA office is the third largest in the global network of ideas company Saatchi & Saatchi, part of Publicis Groupe. For more information, visit www.saatchila.com.
SOURCE Saatchi & Saatchi Los Angeles