SAB TV Breaks into 'Free-to-Air' Market in New York Metro & Dallas, TX

Oct 20, 2011, 14:42 ET from Sony Entertainment Network

NEW YORK, Oct. 20, 2011 /PRNewswire/ -- Sony Entertainment Network is proud to announce the launch of the first free-to-air 24/7 South Asian television channel in the United States.  SAB TV, India's premier family comedy channel is available on channel 23.4 in USA's largest Designated Market Area (DMA) of the New York metro area and channel 44.4 in USA's fifth largest DMA of Dallas/Fortworth, TX, with a combined reach of over 10 million households. This makes SAB TV the first free-to-air South Asian channel with the largest reach in North America.

Viewers can enjoy SAB TV programs for free within NYC or DFW area with no monthly subscription or fees. To access this free-to-air channel, viewers in the coverage area will need a low-cost UHF antenna hooked to their television sets that are DTV-capable. UHF antennae are available at most electronic retailers.

SAB TV is India's only family comedy entertainment channel with a core brand promise of 'Asli Mazaa SAB ke Saath Hai.' SAB TV's current programming line-up includes a host of popular shows such as 'Tarak Mehta Ka Oolta Chashmah,' 'Ammaji Ki Gali,' 'Gili Gili Gappa' and more. This light-hearted fare makes for an enjoyable family-viewing experience.

Jaideep Janakiram, SVP International Business-Head of North America, said, "At Sony Entertainment Television, we continue to lead in ways to make our programming available to the widest audience possible. This free-to-air SAB TV initiative is part of that goal. It's also a unique opportunity for local advertisers to efficiently reach the South Asian target audience in these markets." Edison Broadcasting, operators of channel 23 WDVB LD (NYC) and channel 44 KLEG LS (Dallas) are the distribution partners of Sony Entertainment Network for the "Free-to-Air" distribution of SAB TV.

About Sony Entertainment Television Asia:

Since launch in 1995, Sony Entertainment Television (SET) has enjoyed rapid success, leading to the establishment of European, North American and African feeds known as SET Asia. SET and SET Asia are now available in over 150 countries. The channels offer their viewers a distinctive blend of entertainment programs twenty four hours a day, including, soap operas, dramas, sitcoms, concerts, movies, and game shows.  SET also has three other leading channels: MAX, India's #1 premier movies and special events channel, SAB, the only dedicated comedy channel and Aath, the only dedicated Bengali Movie channel.

SOURCE Sony Entertainment Network