Sabre Hospitality Solutions Launches Private Label Chain Code for Park Hotel Group

SINGAPORE, Jan. 24, 2013 /PRNewswire/ -- Sabre Hospitality Solutions, a global technology company serving the hospitality industry, today announced that one of Asia-Pacific's best hospitality groups, Park Hotel Group, has chosen Sabre Hospitality Solutions to launch its private label Global Distribution System (GDS) chain code "PG".   The single "PG" chain code enhances the brand recognition of Park Hotel Group amongst the global travel agency community and provides greater convenience to locate and book Park Hotel Group properties across all GDSs.

"The launch of Park Hotel Group's very own private label chain code is our latest initiative to strengthen our sales and marketing efforts. Besides allowing our travel agent partners to search effortlessly for our hotels in the GDS, the code 'PG' is easily associated with Park Hotel Group as one strong representative brand, and allows greater effectiveness when we reach out to new and potential partners," said Mr. Mohd K. Rafin, senior vice president of Park Hotel Group. 

Having a dedicated chain code ensures control over the brand's marketing messages and how travel agents view hotels.  Sabre Hospitality Solutions currently manages more than 74 private label chain codes, more than any other hospitality reservations provider.  This expertise has resulted in many customers experiencing an increase in bookings soon after implementation. 

To commemorate the private label chain code launch, travel agents will receive an 18 percent commission from Jan. 23 to Feb. 28, 2013 on GDS promotional rates for room bookings of the following hotels under Park Hotel Group:

Singapore:  Grand Park Orchard, Grand Park City Hall, Park Hotel Clarke Quay
China: Grand Park Kunming, Grand Park Wuxi, Grand Park Xian
Hong Kong: Park Hotel Hong Kong
Japan: Grand Park Otaru

"Park Hotel Group turned to Sabre Hospitality Solutions in 2009 to employ our extensive global distribution and marketing expertise as they embarked on aggressive growth plans," said David Meltzer, chief commercial officer for Sabre Hospitality Solutions.  "A private label chain code was the next step, of many, in supporting this group's vision to become a world-renowned hospitality brand."

About Park Hotel Group

Park Hotel Group is one of Asia Pacific's best hospitality groups. The Group manages, owns and develops Park branded hotels around the Asia Pacific. Established since 1961, Park Hotel Group grew rapidly from its first hotel in Hong Kong to the current portfolio of ten properties across three countries and six cities in the region, with access to over 3,300 rooms.

Committed to delivering exceptional service with love and passion, the acclaimed Park Hotel Group has established a track record of operating successful hotels. As it strives to be a world-renowned brand in hospitality, Park Hotel Group continues to focus on its footprint expansion through acquisitions and hotel management services.

Park branded hotels include the luxury Grand Park and the upscale Park Hotel.

Grand Park is a luxury hotel brand synonymous with premium accommodation, facilities, service and comfort designed for discerning business and leisure travellers. Grand Park hotels can be found in Singapore, China and Japan.

Park Hotel is an upscale hotel brand symbolising utmost convenience, personalised services and high standards of amenities carefully crafted to please business and leisure travellers. Park Hotels can be found in Singapore and Hong Kong.

Park Hotel Group's portfolio of properties comprises

For more information on Park Hotel Group, please log on to parkhotelgroup.com

Sabre Hospitality Solutions provides technology to the global hospitality industry. It operates one of the industry's largest Software-as-a-Service businesses.  Its reservations and property management system, marketing and distribution software, and Internet marketing and e-business solutions are used by more than 18,000 hotel properties around the world. Each year, it generates more than $12 billion in revenue for its customers. 

Sabre Hospitality Solutions is part of Sabre Holdings, a global travel technology company serving the world's largest industry- travel and tourism.  For more information please visit: www.sabrehospitality.com.

For Information Contact:

Kim Blackmon
Media Relations
Sabre Hospitality Solutions
Tel: +1-817-368-5402
Email: [email protected]

Wong Yin Yin
Director of Marketing Communications
Park Hotel Group
Tel: +65 6593 6970
Email: [email protected]

SOURCE Sabre Hospitality Solutions