CARMICHAEL, Calif., April 13, 2012 /PRNewswire/ -- Expanding the successful "Plastics. Too Valuable to Waste. Recycle."™ campaign, America's plastic makers through the American Chemistry Council (ACC) announced today they are teaming up with the American River Natural History Association (ARNHA) to provide visitors to the Effie Yeaw Nature Center with more recycling options. The partnership will place six recycling bins at key areas of the center, which is run by ARNHA and located within Ancil Hoffman Park, part of the popular American River Parkway in Sacramento.
"The nature center welcomes about 100,000 guests a year, the majority of whom are families and school children," said Paul Tebbel, executive director of the center. "It's not only important for us to educate our young visitors about the value of recycling, we also need to give them the opportunity to become the next generation of recyclers by providing recycling bins in our center."
ARNHA becomes the latest organization to join the statewide partnership that also includes Keep California Beautiful, California State Parks, the California Department of Transportation, the City of Woodland, PG&E and the Aquarium of the Pacific. To date, the "Plastics. Too Valuable to Waste. Recycle."™ partnership has placed nearly 700 permanent and seasonal bins across California in an effort to grow awareness for away-from-home recycling and increase recycling collection.
The campaign began in 2007 when the partnership placed recycling bins and signs at some of California's most popular beach destinations operated by State Parks.
"'The Plastics. Too Valuable to Waste. Recycle.'™ campaign continues to grow and flourish, and provide Californians with away-from-home recycling opportunities," said Christine Flowers, executive director of Keep California Beautiful. "Working together across various agencies, we've made a difference in our state through recycling."
"We welcome the American River Natural History Association to the partnership and invite other agencies, businesses and organizations to join us in our effort to preserve California's beauty, one recycle bin at a time," said Steve Russell, vice president of the Plastics Division of the American Chemistry Council. "By working together, we can make a difference in our communities, our environment and our state."
The partners announced the expanded program during a reception at the nature center, which included local business representatives, volunteers and community leaders.
To learn more about the recycling campaign, please visit www.2valuable2waste.com.
The American Chemistry Council (ACC) represents the leading companies engaged in the business of chemistry. ACC members apply the science of chemistry to make innovative products and services that make people's lives better, healthier and safer. ACC is committed to improved environmental, health and safety performance through Responsible Care®, common sense advocacy designed to address major public policy issues, and health and environmental research and product testing. The business of chemistry is a $720 billion enterprise and a key element of the nation's economy. It is one of the nation's largest exporters, accounting for ten cents out of every dollar in U.S. exports. Chemistry companies are among the largest investors in research and development. Safety and security have always been primary concerns of ACC members, and they have intensified their efforts, working closely with government agencies to improve security and to defend against any threat to the nation's critical infrastructure.
SOURCE American Chemistry Council