Safe and Secure TV Channel Expanding Programming and Revenue Agreements for 2011 with Pentagon's Military News Channel and other Security Industry Leaders

ANNAPOLIS, Md., Dec. 23, 2010 /PRNewswire/ -- Safe and Secure TV Channel, LLC (Pinksheets: SSTC), the premier internet broadband television network devoted exclusively to homeland security and emergency preparedness, is continuing to expand its content offerings for 2011 with a schedule that includes the full range of the military's official Pentagon Channel, which provides news and original programming for the 2.6 million members of the US Armed Services, as well as the hundreds of thousands of employees of the Department of Defense.

The Pentagon Channel operates round-the-clock, delivering thousands of hours of military and defense-related content annually, including front line coverage of US military theaters around the world, coverage of senior defense and government leaders, and other features.

During 2010, Safe and Secure TV Channel (SSTV) established several partnerships and agreements to fulfill its business mission to establish the Company as the multibillion-dollar security industry's leading multimedia company and information portal. SSTV intends to leverage its global audience of business and residential consumers of security industry products and services through embedded programming and advertising, and other revenue models that span the Company's website, print and electronic magazines, membership services and other business activities.

SSTV has integrated a variety of informational programming and content from such sources as the Department of Homeland Security, police and fire professionals, emergency medical services, corporate and residential security industry companies, and others.

"We're excited to move into 2011 with our largest schedule of news and information about all aspects of security and preparedness, both in the United States and around the world, and the Pentagon Channel provides an important element in our lineup," said Gerard Ferri, President of Safe and Secure TV Channel.  "Our business strategy is designed to aggregate and deliver the largest possible qualified viewing audience of consumers to national and global security industry advertisers, to build significant revenue streams in the coming year."

SSTV currently offers content and services for the business and corporate security and preparedness markets, as well as residential consumers, government and the military. In recent months the Company has announced several carriage of content relationships and revenue-generating businesses within the fast-growing global security and preparedness sector.

SSTV's recent milestone carriage of content and revenue-generating agreements include:

• Carriage of more than 250 hours of content from the award-winning Homeland Security ConferenceOn.TV Network, featuring live webcasts and Conference-On-Demand sites that focus on the science and technology of Homeland Security. The network was launched in 2008 with the Department of Homeland Security's Science & Technology Directorate.

• A content partnership enabling SSTV to market and deliver materials for Critical Information Network (CiNET), a company that provides training and education for the nation's 25 million first responders and homeland security professionals.

• An agreement making SSTV the universal carrier and portal to the exclusive and proprietary content provided by TransitSecurityReport.com Inc., a company that tracks a wide variety of dangers around the world, including disease outbreaks, earthquakes, terrorism and non-terrorism events and threats, at www.globalincidentmap.com.  TransitSecurityReport.com Inc. has contracts with the U.S. government and military, among other private and international clients, as well as subscription customers in many federal agencies, military organizations, state intelligence fusion centers, corporate security operations centers, intelligence agencies, police departments, universities and private citizens.

• A flagship media partnership with the PREACTION ALLIANCE™ intended to generate millions of dollars in ongoing monthly revenues.  The first-of-its-kind PREACTION ALLIANCE™ offers monthly memberships to help businesses maintain operations through and after natural disasters such as floods, and other serious disruptions including fires.  

About the Pentagon Channel

The Pentagon Channel broadcasts military news and information for the 2.6 million members of the U.S. Armed Forces through programming including Department of Defense news briefings, military news interviews with top Defense officials, and short stories about the work of our military.   In addition to enhancing Department of Defense communications with the 1.4 million active duty service members, the Pentagon Channel will provide the 1.2 million members of the National Guard and Reserve and the 650,000 civilian employees of the Department of Defense more timely access to military information and news. The Pentagon Channel television service is distributed 24/7 and is available to all stateside cable and satellite providers, via American Forces Radio and Television Services, overseas and via the worldwide web at www.pentagonchannel.mil.

About Safe and Secure TV Channel

Safe and Secure TV Channel is the world's premier internet broadband television network and multimedia information and distribution company serving the homeland security and emergency preparedness industry. Unifying internet broadband television, print magazine publishing, and the latest electronic media, the Company's proprietary media distribution platform, customer service, and marketing tools are specifically designed to enable multi-channel customer communication and relationship development in the safety and security industry. The Company generates revenues through the sale of advertising in media distributed to consumers in the home alarm and related industries, an estimated $45 billion market. Additionally, the Company develops sales from commercial and government enterprises that focus on the homeland security industry, one of the fastest-growing industries in the United States. According to Homeland Security Research Corporation, a market research firm, the worldwide homeland security market is forecasted to grow by nearly 100%, from $231 billion in 2006 to $518 billion in 2015. For additional information, please visit the company's website at http://www.safeandsecuretvchannel.com.

Forward-Looking Statements

This release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements are based upon the current beliefs and expectations of the Company's management and are subject to significant risks and uncertainties. Actual results may differ from those set forth in the forward-looking statements. These "forward-looking statements" are identified by words such as "anticipate," "believe," "could," "estimate," "expect," "forecast," "intend," "may," "plan," "possible," "project," "should," "will," and similar words and expressions. These forward-looking statements involve important risks and uncertainties that could materially alter results in the future from those expressed in any forward-looking statements made by us or on our behalf. Because Safe and Secure TV Channel is a development stage company with no revenue and limited resources, in addition to general economic and competitive risks facing such development stage companies in a business involving rapidly changing technology, the following factors, among others, could cause actual results to differ from those set forth in the forward-looking statements: We may be unable to successfully market our products and services or obtain sufficient advertisers or advertising revenue or other revenue to offset the expenses we incur in maintaining our communications network and content acquisitions; several companies have certain functionality that may compete for market share with us, many of which are fully operating and have significantly greater financial and other resources than us; we may not be able to obtain sufficient content to generate a sufficient audience to support needed advertisers; we may experience delays in our development program, leading to loss of participant support, higher costs and losses; we may not be able to manage the significant growth it will take to achieve our business plan, including not being able to attract and retain much needed personnel on terms we find acceptable, if at all; there may not be adequate financial or other resources to complete the development or commercialization of our products and services or our expensive marketing and advertising plan; we will need to secure additional financing in order to achieve our business plan, and such financing may not be available on terms acceptable to us or at all; rapid technological change may make our technology or media obsolete or not competitive; and the loss of any key personnel may prohibit the development or commercialization of our intellectual property. It is not possible to foresee or identify all factors affecting our forward-looking statements and you should not consider any list of such factors to be exhaustive. We assume no obligation and do not intend to update these forward-looking statements.

SOURCE Safe and Secure TV Channel, LLC