Safe Breath Alliance Declares February 'Safe Breath Awareness Month'

EAST HANOVER, N.J., Feb. 1, 2011 /PRNewswire/ -- Each February, millions of Americans take a moment to celebrate special relationships. It's a time when many share and express feelings of fondness, but failing to practice safe breath during these important moments can lead to disastrous results. That is why the Safe Breath Alliance (SBA), the first completely made-up organization committed to educating Americans about the importance of practicing safe breath, has officially declared February 2011 to be "Safe Breath Awareness Month."

Throughout the month, the SBA will educate Americans about the benefits of chewing Dentyne gum, how to practice safe breath, and ways to encourage others to do so as well. Actor, comedian, and SBA spokesperson Marlon Wayans will be appearing on a variety of national news programs and talk shows to help spread the word and inspire others to practice safe breath.

Some important tips to remember this February for Safe Breath Awareness Month include:

• Do a breath check. Before entering any situation where you may be up close and personal – or breathing at all – check the status of your breath to see if it's safe to expose to others.
• Practice Safe Breath. Practice safe breath by chewing Dentyne gum.  Doing so will also provide an excellent example for others to follow!
• Spread the word. Teach others how to practice safe breath—and why it's so important to do so.
• Help others practice safe breath. Intervene when you see someone about to engage in unsafe breath. Giving somebody a single piece of Dentyne gum can help them practice safe breath…and may keep them from making a horrible mistake.
• Join the SBA at Facebook.com/Dentyne. By doing so, you will be able to learn more about how to practice safe breath, access exclusive content, and participate in an instant win game for a chance to win one of 100 daily prizes!

For more information or to join the SBA, go to Facebook.com/Dentyne.

About Dentyne

The Dentyne brand offers a range of flavors and options to encourage social connections.  Dentyne Ice gum delivers bold breath freshening with intense, yet smooth, great tasting flavors like Arctic Chill, Vanilla Chill, Peppermint, Spearmint, ShiverMint, and Dentyne Fire.  Dentyne Pure is the first gum with NeutraFresh – a proprietary blend of ingredients that is clinically shown to neutralize bad breath odors – and comes in two delicious flavors: Mint with Herbal Accents and Mint with Melon Accents. Dentyne Pure doesn't just mask bad breath, it purifies breath deliciously.  All Dentyne sugarless gum products can be found in convenience, mass merchandise, drug stores, grocery stores and other retail outlets. To learn more about the Dentyne family of sugarless gums, please visit www.dentyne.com.

About Kraft Foods Inc.

Kraft Foods is building a global snacks powerhouse and an unrivaled portfolio of brands people love. With annual revenues of approximately $48 billion, the company is the world's second largest food company, making delicious products for billions of consumers in approximately 170 countries. The portfolio includes 11 iconic brands with revenues exceeding $1 billion – Oreo, Nabisco and LU biscuits; Milka and Cadbury chocolates; Trident gum; Jacobs and Maxwell House coffees; Philadelphia cream cheeses; Kraft cheeses, dinners and dressings; and Oscar Mayer meats. Approximately 70 brands generate annual revenues of more than $100 million. Kraft Foods (www.kraftfoodscompany.com) (NYSE: KFT) is a member of the Dow Jones Industrial Average, Standard & Poor's 500, Dow Jones Sustainability Index and Ethibel Sustainability Index.

SOURCE Kraft Foods Inc.