SafeNet Announces LicensingLive! 2013 -- The Largest Gathering of Software Monetization Experts

BALTIMORE, Sept. 26, 2013 /PRNewswire/ -- SafeNet, Inc., a global leader in software monetization, today announced its annual LicensingLive! conference, the largest concentration of software monetization experts under one roof. The event will take place October 9-10, 2013 at The Cypress Hotel in Cupertino, California, and this year's theme will be "The Evolved Software Experience."

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Since 2006, LicensingLive! has set out to connect software publishers with peers, technology vendors, and industry analysts to discuss the latest software licensing trends, advice, and best practices. The event primarily focuses on business-to-business software, covering on-premise, cloud, and embedded software delivery. This year's event will focus on the evolution in cloud-based software delivery and what it means to various players in the industry.

"The rise in cloud computing has evolved what enterprise end users come to expect from the software experience," said Michelle Nerlinger, vice president, marketing, SafeNet. "Cloud computing has had a huge impact on the software business model throughout the industry. End users are learning from their experiences with SaaS applications, and they want flexible licenses, shorter commitments, usage tracking, and pricing that matches what they're getting out of the application. Enterprise software consumers are demanding the benefits of a cloud-connected software experience -- that's the focus of this year's conference."

LicensingLive! 2013 will feature a variety of presentations from industry analysts, business consultants, and software publishers that will focus on:

• How enterprise software end users' purchasing, consumption, and experience expectations have changed due to cloud computing, and how this impacts the way software should be packaged, sold, and managed.
• The challenges faced by established software organizations as they try to adapt to the next-generation of enterprise software end users.
• How to implement and manage a hybrid software portfolio, and how to deliver a cloud-comparable software experience with an on-premise application.
• Examples of how software vendors have started changing their business models to remain competitive and win market share with established product portfolios.
• How to monetize software and meet end-user expectations without significant product development work.
• How to successfully leverage usage data to offer flexible business models and fuel business decision-making.

Featured LicensingLive! 2013 Speakers:

• R. "Ray" Wang, principal analyst and CEO of Constellation Research, and author of the popular blog A Software Insider's Point of View. Mr. Wang will review what end users expect from their software, including multi-device licensing models, cloud-like functionality, flexible payment options, and fast, easy-to-use performance.
• Amy Konary, Research Vice President, Software Licensing, Provisioning, and Delivery at IDC will discuss the impact that end-user expectations are having on the software industry and how software developers can plan for them.
• Joshua Bloom, partner at Simon-Kucher & Partners, will present on software pricing strategies for winning the next-generation enterprise consumer.
• Business leaders Robert Moul, Vice President of Planning and Strategy with Aveva and Alvin Wong, Sr., Product Manager with Logi Analytics will discuss the factors that drove their organizations to adopt next-generation business models.

LicensingLive! is a great opportunity for product managers, licensing and pricing experts, engineers and developers, customer satisfaction and support professionals, and people in sales, operations, and manufacturing to join peers to discuss licensing best practices. The event is an excellent educational opportunity for anyone who designs, develops, manages, sells, or supports software, or is involved in business software licensing and entitlement management. Between live events, the LicensingLive online community provides a solid network of software licensing experts and industry news.

• To register for LicensingLive! 2013, visit: http://licensinglive.com/event-registration/
• For additional information, visit: http://licensinglive.com/?event=licensinglive-2013
• Tweet this news: http://bit.ly/14tBcne
• Follow the live event's Twitter discussion with #LLUS13

SafeNet Software Monetization Solutions
The company's family of Sentinel Software Monetization Solutions is designed to meet the unique license enablement, enforcement, and management requirements of any organization, regardless of size, technical requirements, or organizational structure. Only with SafeNet are software publishers able to address each and every aspect of the software monetization lifecycle -- from software packaging, software delivery, and ongoing catalog management to copy and intellectual property protection, and end-user experience improvement.

SafeNet is believed to be the only vendor to offer cloud-based software licensing and entitlement management solutions in addition to traditional offerings for installation on premise. This, paired with the ability to enforce licenses and track entitlement and usage data via hardware tokens, software keys, or cloud services, makes SafeNet a premier software monetization partner for ISVs, regardless of how their software is being delivered—physically, electronically, embedded within a device, via the cloud, or as a mixed portfolio.

About SafeNet, Inc.
Founded in 1983, SafeNet, Inc. is one of the largest information security companies in the world, and is trusted to protect the most sensitive data for market-leading organizations around the globe. SafeNet's data-centric approach focuses on the protection of high-value information throughout its lifecycle, from the data center to the cloud. More than 25,000 customers across commercial enterprises and government agencies trust SafeNet to protect and control access to sensitive data, manage risk, ensure compliance, and secure virtual and cloud environments.

SafeNet Media Contact:
Amanda Curtis
(443) 327-1276
[email protected]

SOURCE SafeNet, Inc.