Safety 1st Teaches Home Safety Hacks at JPMA Baby Show

Global leader in child safety invites attendees to identify hidden dangers in tiny house outfitted with Safety 1st products

News provided by

Dorel Industries Inc.

May 10, 2017, 12:00 ET

ANAHEIM, Calif., May 10, 2017 /PRNewswire/ -- Safety 1^st, a global brand of Dorel Juvenile, a segment of Dorel Industries Inc. (TSX: DII.B, DII.A), is bringing an immersive home safety learning experience to the Juvenile Products Manufacturers Association (JPMA) Baby Show in Anaheim (May 9-13, 2017). The global leader in home safety products will have a tiny house on-site outfitted to demonstrate the importance of keeping children safe at home.

The Safety 1st Tiny House is outfitted to demonstrate the importance of keeping children safe at home by allowing attendees to learn about hidden dangers in the home and how Safety 1st products safeguard against them.

"At Safety 1^st we are committed to not only creating quality home safety products, but to finding innovative ways to educate parents on their significance and practical use," said Paul Powers, CEO and President at Dorel Juvenile USA. "We are eager to see how interacting with our tiny house and seeing our products in use will help the JPMA Baby Show audience view the safety of their home from a new, more accessible perspective."

Show attendees will be treated to a tour of the tiny house, where they will identify and learn more about hidden dangers in the home and how Safety 1^st products safeguard against them. After seeing the Safety 1^st products in action, guests are invited to take fun photos in front of the tiny house using the Safety 1^st photo booth app.

"Our mission is to provide parents with the education and resources they need to feel confident about the safety of their children at home," said Kellee Senic, product marketing manager at Safety 1^st. "By experiencing our products in person, we are confident JPMA Baby Show attendees will walk away feeling well-equipped to keep their children safer."

Those who stop by the tiny house in Exhibit Hall B will have the opportunity to win prizes and extend the chance to win to friends and family on their social network. More information on specific Safety 1^st products can be found on the show floor at booth #1721.

For those unable to attend the show, Safety 1^st offers an online Home Safety Calculator to find out what you need to make your home safe. To learn more about Safety 1^st, the entire line of Safety 1^st products, and to follow along with what's happening with Safety 1^st at JPMA, please visit booth #1721, or check out www.safety1st.com, Facebook /safety1st, Instagram @safety_1st, and Twitter @safety1st.

About Dorel Juvenile
Dorel Industries Inc. (TSX: DII.B, DII.A) is a world class juvenile products and bicycle company. The Company's safety and lifestyle leadership is pronounced in both its Juvenile and Bicycle categories with an array of trend-setting, innovative products. Dorel Juvenile's powerfully branded products include global juvenile brands Safety 1st, Quinny, Maxi-Cosi and Tiny Love, complemented by regional brands such as Cosco, Bébé Confort and Infanti. In Dorel Sports, brands include Cannondale, Schwinn, GT, Mongoose, Caloi, IronHorse and SUGOI. Dorel Home markets include a wide assortment of both domestically produced and imported furniture products, principally within North America. Dorel Industries Inc. has annual sales of US$2.6 billion and employs approximately 10,000 people in facilities located in over twenty-five countries worldwide.

About The Juvenile Products Manufacturers Association (JPMA)
The Juvenile Products Manufacturers Association (JPMA) is a national trade organization of over 200 companies in the United States, Canada and Mexico. JPMA exists to advance the interests, growth and well-being of North American prenatal to preschool product manufacturers, importers and distributors marketing under their own brands to consumers. It does so through advocacy, public relations, information sharing, product performance certification and business development assistance conducted with appreciation for the needs of parents, children and retailers. Each year, JPMA sponsors Baby Safety Month in September to educate parents and caregivers on the importance of the safe use and selection of juvenile products. For more about JPMA please visit www.JPMA.org.

SOURCE Dorel Industries Inc.