Safety: A Cornerstone of the Value Place Brand

Apr 07, 2011, 12:26 ET from Value Place

WICHITA, Kan., April 7, 2011 /PRNewswire/ -- Safety is paramount to the success of the 175 location national Value Place Brand.  Founded by Jack DeBoer, creator of Marriott's Residence Inn, Hyatt's Summerfield Suites and InterContinental's Candlewood Suites, Value Place's goal is to offer affordable lodging that is remarkably clean and super safe.  Most of the Brand's 18,000 weekly guests believe safety is synonymous with the Brand name.  Value Place's Brand Standard safety policies and procedures are cutting edge and go well beyond those of other branded economy lodging properties. 

"We offer an affordable and clean alternative in economy lodging.  We have processes in place to make 'clean and safe' more than just a marketing mantra of our Brand," says Value Place CEO, Greg Kossover.  These are core values and what our Brand is built upon.  Video cameras are at every entrance. All exterior entries have electronic locks. We form partnerships with local communities and police officers.  We scan the driver's license of every guest and run a background check against the national and state sexual predators databases at every guest check-in. We are not aware of any other national lodging brand that takes these preventative steps."

"Friday's press release regarding police calls from the Arnold property was an unexpected situation that resulted in immediate action," said Brand president, Gina-Lynne Smith.  "Safety is a cornerstone of the Value Place Brand.  Property managers must personally know and work with local police as a part of their job description to maintain the highest standards of safety for our guests, our team members and our communities.  We employ a 'Zero Tolerance' policy requiring property managers call the police at any sign of potential wrong-doing.  We are sensitive to the impact of our program on officials' time and monetary constraints and will revisit our Brand Standards to ensure we are not causing extra or unnecessary workload for law enforcement.  At the same time, we will not compromise guest or employee safety or the integrity of the national Brand." 

"Value Place has worked hard to earn a national reputation for safety.  We have a team of 47 franchisees and thousands of employees who stand ready to ensure that reputation and everyone's safety is our first priority," said Kossover.  "We immediately met with and have complied with The City of Arnold to gain a full understanding of their expectations and will continue to work with them so Value Place will be a strong community partner in Arnold like we are across the United States."

About Value Place

Founded in 2002, Value Place is an economy extended stay lodging brand that features remarkably affordable weekly rates, rigorous cleanliness standards and secure temporary lodging with an unparalleled commitment to the comfort, privacy and peace of mind of each guest. Value Place currently has 175 locations open in 27 states. Since opening the first Value Place property in 2003, 47 franchise groups have committed to build over 300 properties by 2015.

SOURCE Value Place