Safeway Holiday Ice Rink in Union Square presented by Alaska Airlines Launches Virtual Queue App

SAN FRANCISCO, Dec. 4, 2013 /PRNewswire/ -- The Safeway Holiday Ice Rink in Union Square presented by Alaska Airlines launched a mobile app during this year's ice skating season, providing visitors with a virtual queue, special offers from local retailers and ice rink information directly to their smart phones. The virtual queue will enable ice rink patrons the freedom and flexibility to explore Union Square while waiting for their turn to skate. In addition, the app will have special offers and incentives for users including a complimentary beverage from Capital One 360 Cafe. The app can be downloaded through iTunes (here) and GooglePlay App Stores (here).

(Photo: http://photos.prnewswire.com/prnh/20131204/SF27352)

"The Safeway Holiday Ice Rink in Union Square is in the heart of one of the most innovative cities in the world and we want to reflect that culture," says Willy Bietak, Safeway Holiday Ice Rink producer and president of Willy Bietak Productions. "We wanted to create a memorable holiday experience for Union Square visitors and allowing ice skaters to wait in a virtual queue provides them the opportunity to do their holiday shopping or grab a warm beverage while waiting for their turn."

The Safeway Holiday Ice Rink in Union Square presented by Alaska Airlines, the premier location for outdoor ice skating among the vibrant lights and popular shopping destinations in San Francisco, will be open through Monday, January 20, 2014. The ice rink is open daily from 10 a.m. to 11:30 p.m., with the exception of closing at 9:30 p.m. on Tuesday, December 31, 2013. A portion of proceeds benefit the Boys & Girls Clubs of San Francisco and San Francisco Recreation and Parks Department. Patrons can choose to purchase tickets in advance by visiting www.unionsquareicerink.com. Ticket prices for regular admission are $11 and $7 for children eight years old and under. Ice skate and hockey skate rentals are $5. Group rates and private parties are also available.

Sponsors
Safeway, Alaska Airlines, Capital One 360, Kaiser Permanente, Macy*s, Marmot Mountain, Union Square Business Improvement District, Visit Mendocino County, The Westin St. Francis San Francisco, John's Grill, CLIFT San Francisco, Chancellor Hotel, Galleria Park Hotel, Grand Hyatt San Francisco, SFMTA, Sugar Bowl Resort, Royal Gorge, La Boulange, PETER AND THE STARCATCHER, CIRQUE DREAMS HOLIDAZE, Disney's BEAUTY AND THE BEAST, NBC BAY AREA, Telemundo, KSTS-TV 48, STAR 101.3, 98.1 KISS FM, 106.1 KMEL, KOSF 103.7, WiLD 94.9 and KGO 810.

Marketing Partner
San Francisco Bulls

Social Media
 #unionsquarerink

About the Safeway Holiday Ice Rink
Since 2007, the Safeway Holiday Ice Rink has delighted children and adults with a holiday-themed ice park located in San Francisco's Union Square.  Ticket prices are $11 for regular admission and $7 for children eight years old and under. Ice skate and hockey skate rentals are $5. Ice rink hours are from 10 a.m. – 11:30 p.m. daily.  A portion of ticket proceeds benefit Boys & Girls Clubs of San Francisco and the San Francisco Recreation and Parks Department.  For tickets or more information, please visit www.unionsquareicerink.com or call 415-781-2688.

About Willy Bietak Productions
Santa Monica-based Willy Bietak Productions is a full-service production company specializing in the development and production of high quality family entertainment. With a staff of award-winning designers, directors, choreographers and musical arrangers – backed by a talented production and management team – Willy Bietak Productions conceives packages and tours international entertainment spectaculars as well as special events. For more information, please visit www.bietakproductions.com.

CONTACT:
Kimberly Keyes | Charles Zukow Associates
415-296-0677 | [email protected]

SOURCE The Safeway Holiday Ice Rink in Union Square presented by Alaska Airlines