Safeway Launches Holiday Campaign to Fight Hunger

Kraft Foods Group partners in Help Us End Hunger (Every Bag Counts) food drive to benefit food banks

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Nov 21, 2013, 02:58 ET

PLEASANTON, Calif., Nov. 21, 2013 /PRNewswire/ -- Safeway Inc. (NYSE: SWY) today announced the launch of its Help Us End Hunger (Every Bag Counts) food drive to help make the holidays brighter for people who rely on the assistance of food banks.

(Logo: http://photos.prnewswire.com/prnh/20130625/SF38175LOGO)

The company is joining with customers, Kraft, local food banks and broadcast partners to collect food donations at Safeway stores through Christmas.

To make the donation process easier, a specially produced Every Bag Counts shopping bag filled with the items food banks need the most will be available for $10 at all Safeway stores. The bag includes:

Chicken of the Sea Chunk White Tuna
Skippy Peanut Butter
Pantry Essentials Pasta
Hunts Pasta Sauce
Del Monte Canned Vegetables

Kraft will provide a special holiday gift in the form of a $1,500 grant to 100 food banks across the country, making for a total donation of $150,000.

The annual Every Bag Counts program is increasingly important as the problem of hunger in America becomes more visible and pronounced. According to the United States Department of Agriculture, nearly 15 percent of families are food insecure, meaning they lack access to enough food for a healthy diet. In addition, the campaign helps the food banks during a time when the demand for food assistance is greatest, the holiday season.

Safeway is a long-time supporter of hunger relief effort, donating $119 million in food to the cause in 2012 alone.

About Safeway
Safeway Inc. is a Fortune 100 company and one of the largest food and drug retailers in North America. The company operates 1,406 stores in the United States which had annual sales of $37.5 billion in 2012. The company's common stock is traded on the New York Stock Exchange under the symbol SWY. For more information, visit www.safeway.com.

About Kraft Foods Group
Kraft Foods Group, Inc. (NASDAQ: KRFT) is one of North America's largest consumer packaged food and beverage companies, with annual revenues of more than $18 billion. The company has an unrivaled portfolio of products in the beverages, cheese, refrigerated meals and grocery categories. Its iconic brands include Kraft, Maxwell House, Oscar Mayer, Philadelphia, Planters, Velveeta, Capri Sun, Lunchables and JELL-O. Kraft's 23,000 employees in the United States and Canada have a passion for making the foods and beverages people love. Kraft is a member of the Standard & Poor's 500 and the NASDAQ-100 indices. For more information, visit www.kraftfoodsgroup.com and www.facebook.com/kraft .