NEW YORK, Dec. 1, 2016 /PRNewswire/ -- Sailthru, the leading Customer Retention Cloudsm for the world's top retail and media companies, welcomes Marty Meyer as its new Chief Financial Officer. In his new role, Marty will lead the company's strategic business planning and fundraising activities.
Marty brings more than 20 years of experience to the role with deep domain expertise in e-commerce, SaaS and Enterprise Software. He has raised over $250M in venture funding and has closed successful M&A transactions with companies such as Cisco, IBM and Motorola.
"It's fascinating to see how brands have changed the way they engage their community over the last few years alone. At Sailthru, we're giving our retail and media clients the opportunity to personalize customer experiences across digital channels - in email, onsite, and in mobile apps - all from one platform," said Marty. "Sailthru's software truly redefines personalization with predictive capabilities that help businesses acquire, grow, and retain customers at scale. I look forward to growing with the company and taking our success to new levels."
Prior to joining Sailthru, Marty was the chief financial officer at Shapeways, the 3D printing service bureau and e-commerce marketplace. His previous roles include president at Corero Network Security, and as vice president and COO for ExtendMedia Corporation.
"Sailthru has experienced tremendous growth over the last three years, increasing revenue by nearly 300 percent and being ranked in Deloitte's Technology Fast 500™ list for the second year in a row," said Neil Lustig, chief executive officer at Sailthru. "As we continue to build upon our achievements, Marty's deep understanding of the media and consumer industries will fuel our vision to transform and deliver better personalized, next-generation user experiences."
The Sailthru Customer Retention Cloudsm helps modern marketers acquire, grow, and retain customers. With over 1.6Bn global consumer profiles under management, Sailthru's powerful suite of connected capabilities – including high-performance email, onsite personalization, mobile marketing automation, and unique integrations powering new customer acquisition – drives higher revenue, improves customer lifetime value and reduces churn. The world's most innovative publishers, including The Economist, Business Insider and Mashable, and the world's fastest growing ecommerce companies, including Rent The Runway, JustFab and Alex and Ani, trust Sailthru to help them succeed. Founded in 2008, Sailthru's exceptional group of investors include Benchmark, RRE Ventures, DFJ Gotham, Scale Venture Partners, and AOL Ventures. For more information, please visit www.sailthru.com.