Sakar's Crayola Digital Camcorder Wins PTPA Media Seal of Approval

Seventh Award for Colorful Kid-Sized Videocam

Jan 20, 2010, 09:15 ET from Sakar International Inc.

EDISON, N.J., Jan. 20 /PRNewswire/ -- Sakar International announced today that its colorful, kid-friendly Crayola Digital Camcorder has earned PTPA Media Inc.'s Seal of Approval for excellence in parenting products. The Parent Tested Parent Approved Media award is the seventh honor for the camcorder, which enables grade school children to create, edit and playback videos on a TV or PC at a cost of just $79.99 (MSRP).

The PTPA Media Seal of Approval recognizes parenting products that provide a combination of value, functionality, quality and appeal. Entries are evaluated by both parents and professionals before being submitted to the organization's review committee for final judging.

Sakar's Crayola Digital Camcorder is a fully functional video camera that slips over the child's hand, comes with a video editing CD enabling children to add credits, music and sound effects, and includes story maker, puppet show and jigsaw puzzle software. The product also features a 1.5" preview screen and built-in microphone, has a memory expansion slot, is made of rubberized parts for durability, and ships with TV and PC connector cords for easy playback.

The camcorder has also earned an iParenting Media Award from Disney's website, an Oppenheim Toy Portfolio Platinum Award, a NAPPA Gold Award, a CES Innovation Award, and an Excellence Award from the school journal Technology & Learning, and a LIMA Best Corporate Brand/Hard Goods award for International Licensing Excellence.

"Our Crayola Digital Camcorder offers infinite opportunities for creative play and expression in an affordable package that includes everything kids need for editing and playback. It's also tailored to children's size and tastes with a small form factor, hand strap for easy handling, and colorful housing," said Liza Abrams, Sakar Licensing Vice President. "All of these factors have captured the imagination of adults as well as children, and added up to a pile of awards as well as users around the world."

About Sakar International

Sakar International Inc. designs and manufactures a wide range of technology, toy, and consumer electronic products. Founded in 1977, the company is the manufacturer of Vivitar camera equipment and accessories, a market leader in rechargeable batteries and youth electronics, and a producer of licensed products for leading consumer brands. Products range from digital cameras and camcorders with related accessories to computer, iPod, GPS and gaming accessories, binoculars, MP3 players, clock radios, gift and toy electronics. The company is privately held and headquartered in Edison, N.J. For more information, visit  

About Crayola LLC

Crayola LLC, a subsidiary of Hallmark, Inc. based in Easton, Pa., is the worldwide leader in children's creative expression products.  Known for the iconic Crayola crayon first introduced in 1903, the Crayola brand has grown into a portfolio of innovative art tools, crafting activities and creativity toys that offer children innovative new ways to use color to create whatever they can imagine.  Visit for more information.

SOURCE Sakar International Inc.