Sakar's LeapFrog Camera Wins Coveted iParenting Media Award

Durable Kid's Cam Honored for Ease of Use, Picture-Taking Functionality and Interactivity

Jan 07, 2010, 12:15 ET from Sakar International Inc.

EDISON, N.J., Jan. 7 /PRNewswire/ -- Sakar International today announced that its talking, colorful and easy-grip molded LeapFrog Digital Camera has earned an iParenting Media Award, an annual honor that recognizes outstanding children's products in the marketplace. The iParenting Media Reviewers praised the camera for its light weight, ease of use, durability and ability to be manipulated independently by young children, and at a cost of only $49.99 (MSRP).

"This camera was the easiest, most lightweight child's digital camera we have ever had," said one iParenting Media Reviewer. "I loved that it came with an owner's manual and we didn't have to go online to learn how to use it. We had the kids look at it first, then they could install software. The camera takes clear, in-focus photos."

Sakar's Leapfrog Digital Camera is a talking 2.1 megapixel camera with kid-friendly curvy contours that is rubberized for durability and comes with creative software for kids to create books, illustrate stories and incorporate photos into fun games like Concentration, 'I Spy' and 'I See.' Other iParenting Media Reviewers touted the camera's durability (after several drops) and its accessibility and ease of use for children.

"The Leapfrog Digital Camera's interactivity was one of our biggest focuses; in addition to ease of use for children, we also wanted to design it with verbal cues like 'Say Cheese' and 'Great Shot' and fun, pre-built templates so it would engage children on a creative level," said Liza Abrams, Sakar Director of Corporate Communications. "The iParenting Media Award is especially notable for us because the ratings come from actual parents who have put the camera to the test with their own children."

About Sakar International

Sakar International Inc. designs and manufactures a wide range of technology, toy, and consumer electronic products. Founded in 1977, the company is the manufacturer of Vivitar camera equipment and accessories, a market leader in rechargeable batteries and youth electronics, and a producer of licensed products for leading consumer brands. Products range from digital cameras and camcorders with related accessories to computer, iPod, GPS and gaming accessories, binoculars, MP3 players, clock radios, gift and toy electronics. The company is privately held and headquartered in Edison, N.J. For more information, visit

SOURCE Sakar International Inc.