Sales Development Services Signs Lakes Media Network as New AdMall PRO® Client

WESTERVILLE, Ohio, July 29, 2014 /PRNewswire/ -- Sales Development Services, Inc. (SDS) announced the signing of its newest client, Lakes Media Network (LMN), which owns/operates 6 stations that reach a cumulative monthly radio, mobile and online audience of 125,000+ listeners. SDS will provide LMN stations with its AdMall PRO product.

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"AdMall is a game-changer for local sellers," said Tom Birch, radio industry veteran, owner/president of LMN, and former chairman/CEO of Birch/Scarborough Research Corp.  "Lakes Media sellers now start their day with the AdMall Minute newsletter for guidance on time-sensitive prospecting opportunities. Throughout the day, sellers use AdMall's elegant Web-based console to guide the sales process. AdMall's console pulls together thousands of data points and assembles them in a way that clearly conveys insights for our salespeople to effectively prospect, present and close. We know of no other support resource as powerful as AdMall for local media sales."

AdMall PRO provides business intelligence for media salespeople to help them Sell Smarter™ using the consultative approach. AdMall PRO's databases include Local Account Intelligence, Audience Intelligence, Major Accounts, Co-op, Automotive, Healthcare, and Consumer Spending data; as well as the Diagnosis Call (needs analysis), Digital Audit, mapping tools, and a presentation generator.

"We are excited to have a client like Tom Birch who truly understands the value of independent research in selling radio," said C. Lee Smith, president/CEO of SDS. "AdMall is becoming increasingly popular among radio sales teams precisely because it provides research that is local, relevant, easy-to-use, and affordable."

SDS representatives will demonstrate AdMall PRO features, including the Digital Audit, at the Texas Association of Broadcasters Convention & Trade Show Aug. 6-7, 2014 in Austin (booth 126), and the Radio Show, Sept. 10-12 in Indianapolis (booth 122).

ABOUT ADMALL
AdMall^® is the most powerful consultative sales intelligence database available for local and digital advertising, and is used by more than 2,000 media properties nationwide, including: Television, cable, newspaper, online, direct response, out-of-home, radio, cinema, local search, and magazine. Additional information on AdMall and a free trial for qualified media companies can be found at AdMall.com.

ABOUT SALES DEVELOPMENT SERVICES
Sales Development Services, Inc. (SDS) – a Westerville, Ohio firm founded in 1989 – is the parent company of AdMall^®, AudienceSCAN^® and SalesTouch CRM^®. SDS also provides the Media Sales Today online publication for media sales, marketing and management.

Media contact:

Faye E. Oney
(614) 794-0500 ext. 100
Email

SOURCE Sales Development Services