Sales Enablement Leader Brainshark Is Top Sponsor of SiriusDecisions 2016 Summit

WALTHAM, Mass., May 5, 2016 /PRNewswire/ -- Brainshark, Inc., delivering SaaS-based sales enablement solutions, today announced top sponsorship of – and customer participation in – the SiriusDecisions 2016 Summit, May 24-27, at the Gaylord Opryland Resort & Convention Center in Nashville, Tenn. Focused on "the art and science of intelligent growth," the summit will host more than 2,500 attendees – providing strategies that position sales teams to execute with precision and empower marketers to measurably impact growth objectives. During the event, multiple Brainshark customers will present their successes achieved with sales enablement solutions.

Brainshark Customer Feature Sessions
As selling gets costlier and buyers become better informed, many B2B organizations continue to face sales productivity challenges. According to SiriusDecisions data, only 38 percent of sales leaders are highly confident they'll achieve this year's revenue target.

Brainshark's customers have an advantage. With the company's award-winning solutions for sales training, coaching and engagement, they're closing more – and bigger – deals faster: reducing sales cycles by 2/3, improving win-rates by 25 percent and increasing sales per rep by 15 percent, among other benefits.

Customers will outline their strategies for success in case-study sessions including:

• Streamlining Sales Enablement Through Technology
  Tuesday, May 24 – 11:40 a.m.-12:25 p.m. CDT and 2:45-3:30 p.m. CDT
  Scott Neuman, vice president of sales strategy, pre-sales and sales operations, Opower
  Katie Theiss, associate product marketing manager, Opower
  
  
• Driving Sales Effectiveness Post-Merger
  Wednesday, May 25 – 8-8:45 a.m. CDT
  Tonya Schultz, director of sales enablement, Veritiv
  
  
• Operationalizing Sales and Marketing Alignment with Sales Enablement
  Wednesday, May 25 – 12:30-1:30 p.m. CDT
  Aaron Darcy, chief marketing officer, GE Digital
  John Insko, sales director, commercial center of excellence, GE Digital

As the highest-level (premier) event sponsor, Brainshark is also sponsoring the Green Tie Gala on May 25.

Brainshark Demonstrations and Meetings
Summit attendees can visit Brainshark's booth (#501) for demonstrations of its sales enablement solutions – including the Brainshark Sales Accelerator and Brainshark for Coaching. They'll also receive copies of Brainshark's "Sales Enablement for Dummies" book (published by Wiley), Brainshark/Forbes Insights research ("The Power of Enablement: Bridging the Sales Productivity Gap") and a new Brainshark whitepaper, "The B2B Sales Coaching Challenge: How Technology Can Help."

"For companies across industries, improving sales readiness and productivity is a strategic, C-level priority – and one that's directly tied to the bottom line," said Robin Saitz, CMO of Brainshark. "It's important to spark a dialogue among sales and marketing leaders about the challenges sales teams face – and the people, process and technology changes needed to help them achieve their revenue goals. We're very excited to have Brainshark and our customers involved in SiriusDecisions' important and esteemed event."

To request a meeting with Brainshark at the summit, please visit http://resources.brainshark.com/sd-summit-2016.

About Brainshark, Inc.
Brainshark is the leading sales enablement company that helps businesses harness the power of content to drive sales productivity. With Brainshark, companies can: empower salespeople with dynamic content that can be created quickly, imported easily and accessed anywhere; prepare sales teams with on-demand training that accelerates onboarding and keeps existing reps up-to-speed and in-the-know; hone performance with sales coaching that ensures reps make the most of every buyer interaction; and arm reps with the right content and resources for any selling situation to better engage buyers and close more deals. In addition, Brainshark analytics enable organizations to track sales content effectiveness and make smarter decisions that drive results. Thousands of companies – including more than half of the Fortune 100 – rely on Brainshark to improve sales productivity and increase the impact of their sales, marketing and training. Learn more at www.brainshark.com.

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SOURCE Brainshark, Inc.

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