Sales Focus Inc. Founder & CEO Tony Horwath Featured in South Carolina Public Radio's South Carolina Business Review

CHARLESTON, S.C., May 13, 2025 /PRNewswire/ -- Sales Focus Inc. (SFI), a leader in outsourced sales solutions, is proud to announce that Founder and CEO Tony Horwath was featured on the South Carolina Business Review, a production of Magnolia Media for South Carolina Public Radio. Hosted by Mike Switzer, the episode titled "Why Companies Outsource," explores how sales outsourcing can empower small and medium-sized businesses to scale effectively and improve sales performance.

During the interview, Horwath shared the origin story of Sales Focus Inc., which began in his dining room and has since grown into a global sales outsourcing leader with more than 250 employees. He discussed how his background in engineering shaped the company's data-driven, process-focused approach to sales.

"What I brought to the table was the idea of bringing process into sales organizations," Horwath said. "It really opened my eyes, and I said it's really independent of industry. I don't need to be an expert in every industry, but I need to be an expert in what I know, which is sales, sales process, sales implementation, building and managing high performing sales teams."

Horwath also noted the importance of outsourcing early in a company's lifecycle.

"Most businesses are started by people who are experts in their business. They're not experts in sales," he said. "It doesn't matter how good or superior that product is. You have to have that ability to convince people that this product or solution is going to improve their business."

Sales Focus is known for providing full-cycle outsourced sales teams — including recruiting, training, and managing inside and outside sales professionals — for clients ranging from startups to Fortune 500 companies. Unlike many offshore competitors focused solely on lead generation, Sales Focus delivers boots-on-the-ground solutions, including face-to-face and door-to-door sales campaigns.

The full interview can be streamed online at https://www.southcarolinapublicradio.org/podcast/south-carolina-business-review/2025-05-08/why-companies-outsource.

About Sales Focus Inc.

Sales Focus Inc. (SFI) pioneered the sales outsourcing industry in 1998. Put simply, Sales Focus recruits, trains, and manages successful inside and outside sales teams for its clients. SFI utilizes its proven S.O.L.D.™ Methodology to develop a sales plan and manage a sales team that excels in client acquisition and revenue growth. Sales Focus guarantees to launch a sales program of any size anywhere in the world in 45 days or less.

About South Carolina Business Review

The South Carolina Business Review, with host Mike Switzer, focuses on news from South Carolina's business community with interviews of many small business owners and business leaders from around the state. South Carolina's nonprofits, including its colleges and universities are also regularly featured on the program, as well as many of the state's small business support organizations.

Angelica Iglesias 
Marketing Manager
Sales Focus Inc.
7301 Rivers Ave, Suite 120
North Charleston, SC 29406
(410) 442-5600
[email protected] 

SOURCE Sales Focus Inc.