Sales Force Effectiveness 2010

Jun 09, 2010, 16:19 ET from eyeforpharma

LONDON, June 7, 2010 /PRNewswire/ -- Several key themes about change and customer-centricity emerged at this year's eyeforpharma's SFE 2010 conference in Barcelona, April 27-29th.

To view the Multimedia News release, please click here:

Tyrone Edward's (Senior VP, Merck ret.) covers the key conference themes with his keynote "Boost your sales productivity in today's challenging pharmaceutical market". We have put the full presentation up for free viewing. View the 40 minute video presentation (

    He discusses:

    - Redesign the optimal sales process for increased capacity
    - Ensure that front-line sales staff is truly engaging the customer
      during sales interactions
    - Sustain a coaching culture that empowers managers to drive sales
      force productivity

    Keynote Speakers included:

    Pharma strategic challenges: now, I know...

    Eric Rambeaux, Vice President Strategy, Abbott

    Building a World-Class Global Analytics Group

    Charlotte Sibley, Senior Vice President, Shire

    Sales force automation and effectiveness in the emerging markets

    Javed Alam, Vice Presidents Sales, Novartis Pharma Pakistan Ltd.

    New customers, new influencers and new regulations: How do you change
    your activities to engage customers?

Jane Griffiths, IVP, Janssen Cilag

The 3 day conference video, presentation slides, and interviews are available to purchase ( and share with your colleagues.

    Feedback has been excellent:

    Frank Zarifian
    Commercial Excellence Manager
    "A 'must' for the  SFE community"

    Paul Kusters
    Director SFE & Training UCB
    "Deals with the most critical business challenges-it fuels future

    Daniel Firges
    Global Leader Marketing & Sales Effectiveness
    Boehringer Ingelheim
    "Great opportunity to network"

    Marc Piper
    Marketing & Sales Excellence Senior Co-ordinator
    "Excellent insights in to sales and marketing trends"

    Steve Sweeney
    Account Management Lead
    "Excellent platform for debating the issues & opportunities"

    Mark Woodcock
    Sales Force Excellence Manager
    "Excellent opportunity to learn new approaches"

    Alexey Cherchago
    Global SFE Manager
    "Very informative and well-organized"

    Daniel Fafasuli
    Regional Manager West Europe
    "It fulfilled my expectations"

    Fonny Schenk
    Managing Director Across Health
    "Still the best event in SFE"

    Nick Pope
    Global Director of Learning and Sales Force Training
    Bausch & Lomb
    "Very valuable presentations showed what will be happening in 5 years

    Kate Eversole
    VP Europe
    T: +44(0)207-375-7594

SOURCE eyeforpharma