LONDON, June 7, 2010 /PRNewswire/ -- Several key themes about change and customer-centricity emerged at this year's eyeforpharma's SFE 2010 conference in Barcelona, April 27-29th.
To view the Multimedia News release, please click here:
http://multivu.prnewswire.com/mnr/prne/eyeforpharma/42433/
Tyrone Edward's (Senior VP, Merck ret.) covers the key conference themes with his keynote "Boost your sales productivity in today's challenging pharmaceutical market". We have put the full presentation up for free viewing. View the 40 minute video presentation ( http://www.eyeforpharma.com/sales/videos.php).
He discusses:
- Redesign the optimal sales process for increased capacity
- Ensure that front-line sales staff is truly engaging the customer
during sales interactions
- Sustain a coaching culture that empowers managers to drive sales
force productivity
Keynote Speakers included:
Pharma strategic challenges: now, I know...
Eric Rambeaux, Vice President Strategy, Abbott
Building a World-Class Global Analytics Group
Charlotte Sibley, Senior Vice President, Shire
Sales force automation and effectiveness in the emerging markets
Javed Alam, Vice Presidents Sales, Novartis Pharma Pakistan Ltd.
New customers, new influencers and new regulations: How do you change
your activities to engage customers?
Jane Griffiths, IVP, Janssen Cilag
The 3 day conference video, presentation slides, and interviews are available to purchase (https://secure.eyeforpharma.com/sales/purchase.php) and share with your colleagues.
Feedback has been excellent:
Frank Zarifian
Commercial Excellence Manager
Sanofi-aventis
"A 'must' for the SFE community"
Paul Kusters
Director SFE & Training UCB
"Deals with the most critical business challenges-it fuels future
Orientations"
Daniel Firges
Global Leader Marketing & Sales Effectiveness
Boehringer Ingelheim
"Great opportunity to network"
Marc Piper
Marketing & Sales Excellence Senior Co-ordinator
Bayer
"Excellent insights in to sales and marketing trends"
Steve Sweeney
Account Management Lead
Astrazeneca
"Excellent platform for debating the issues & opportunities"
Mark Woodcock
Sales Force Excellence Manager
Bayer
"Excellent opportunity to learn new approaches"
Alexey Cherchago
Global SFE Manager
Grunenthal
"Very informative and well-organized"
Daniel Fafasuli
Regional Manager West Europe
Almirall
"It fulfilled my expectations"
Fonny Schenk
Managing Director Across Health
"Still the best event in SFE"
Nick Pope
Global Director of Learning and Sales Force Training
Bausch & Lomb
"Very valuable presentations showed what will be happening in 5 years
time"
Contact:
Kate Eversole
VP Europe
eyeforpharma
T: +44(0)207-375-7594
E: [email protected]
SOURCE eyeforpharma
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