SAN FRANCISCO, July 23, 2015 /PRNewswire/ -- Salesforce [NYSE: CRM], the Customer Success Platform and world's #1 CRM company, today announced that Gartner, Inc. has positioned Salesforce as a Leader in its July 2015 Magic Quadrant for Sales Force Automation (SFA). This is the ninth consecutive year that Salesforce has appeared in the Leaders quadrant.
Gartner defines SFA as applications that "support the automation of sales activities, processes and administrative responsibilities for B2B organizations' sales professionals. Core functionalities include account, contact and opportunity management. Additional add-on capabilities focus on improving the sales effectiveness of salespeople. Among those capabilities are sales configuration, guided selling, proposal generation and content management, and sales performance management support, including incentive compensation, quota, sales coaching and territory management."
"Everywhere we look, sales organizations are being disrupted by compressed selling cycles and increasingly sophisticated buyers. To thrive in this environment, companies need a sales solution that is data-driven, mobile, and focused on productivity and results," said Mike Rosenbaum, executive vice president of Sales Cloud, Salesforce. "Sales Cloud continues to set the standard for modern SFA and we're honored to have been named a Leader in Gartner's SFA Magic Quadrant for nine years in a row."
- The 2015 Gartner Magic Quadrant for SFA is available here: https://www.salesforce.com/form/pdf/gartner-sfa-magic-quadrant-2015.jsp
- Learn more about Sales Cloud here: http://www.salesforce.com/sales-cloud/overview/
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