Salesforce.com Brings the Social Enterprise to Higher Education

More than 700 higher education institutions leverage the social, mobile and open capabilities of the cloud to attract, engage and retain students

Learn how CIOs from leading higher education institutions are using salesforce.com's cloud applications to transform their organizations at Educause 2011 October 18-21

Oct 18, 2011, 16:15 ET from Salesforce.com Foundation

SAN FRANCISCO, Oct. 18, 2011 /PRNewswire/ -- The Salesforce.com Foundation, the global leader in integrating philanthropy and business, today announced the success higher education institutions are achieving using salesforce.com's social, mobile and open cloud technologies. The Columbia Business School, Fresno Pacific University, Northeastern University, Saint Leo University, Tuck School of Business at Dartmouth, Villanova University and Westmont College are among the more than 700 higher educational institutions using Salesforce to attract, engage and retain student relationships.

Comments on the News

  • "Salesforce.com's vision for the social enterprise is revolutionizing how higher educational institutions engage with their students to build lasting relationships," said Barbara Kibbe, chief operating officer of the Salesforce.com Foundation. "For the first time, universities have the tools to meet students where they are – on social networks – delivering a new era of collaboration and relationship development. From recruiting and fundraising to student and alumni collaboration, salesforce.com's cloud technologies are making it possible."
  • "Salesforce.com's social and mobile capabilities enable us to support our students no matter where they are doing academic work – on campus or abroad," said Nick Zinser, director of Enrollment Systems at Northeastern University. "Our campus-wide deployment of Salesforce enables us to grow and transform along with our students."
  • "As the first graduate business school to use social collaboration technology like Salesforce Chatter, we are dramatically enhancing the way we deliver career services to our students," said Rebecca Joffrey, director, Career Education and Innovation at the Tuck School of Business at Dartmouth. "It's hard to engage in ongoing personal conversations with more than 500 people through e-mail and other technologies, but you can with Chatter. Now we can reach students before they even arrive at Tuck to understand their goals so they can focus on academics and get the most out of their experience."
  • "Salesforce.com's social enterprise technologies have fundamentally changed how we support the technology needs of our university," said Dr. Reed Sheard, vice president and CIO of Westmont College. "Salesforce has allowed us to change our business model from supporting the status quo to being a driver of technology innovation."

Northeastern University – Supporting a Global Campus

  • Northeastern, a private global research university, is a leader in experiential learning anchored in its signature co-op program. Students are working, studying and doing research in 85 countries and 171 cities on all continents. The university wanted to provide the same high touch student-focused experience to those off campus as those on campus.
  • Already using Salesforce campus-wide for fundraising and alumni relations, it expanded its use to manage its co-op and student travel programs.
  • The MyTravelPlans application expands on the information already contained in its ERP system, which is integrated via CastIron. Students submit information on a web form regarding their trip including the associated academic program, location and date of travel, emergency contact info, passport and health insurance information so that the university can track students, help with travel issues and deliver services from afar such as academic advising.
  • As a result, remote students can seamlessly communicate with the university, from any device.

Tuck School of Business at Dartmouth – Enabling Collaborative Job Search

  • Tuck is using Salesforce to transform the way it delivers career services to students. It has deployed Salesforce Chatter and a Career Management Portal to its incoming class of 270 this year to enable a new level of collaboration between its career services, students and alumni.
  • With Chatter, students follow different career clubs and interest groups and have conversations specific to those interests. Already, Tuck's career services department is helping students create personal relationships on a larger scale. Rather than blasting out e-mails, Tuck can communicate directly to smaller groups based on their goals.
  • The school will also soon launch a Career Management Portal that includes Chatter. Students can create lists of the companies they are interested in working for and tap into the university's associated resources and alumni. Based on each student's profile, the system creates networks for them showing the people, companies and resources that are relevant to their career interests - whether it's working in a certain region, industry or field.

Westmont College – Growing in the Cloud

  • A highly ranked liberal arts college, Westmont College is at the forefront of educational institutions leveraging the cloud. It has embarked on nine significant cloud-based application deployments, including use of the Salesforce Sales Cloud and Service Cloud to manage an intensive $102 million capital campaign.
  • The college also gave officers iPads to access and update donor information, such as top prospects, pledge amounts, and follow up while on the road. The information is automatically updated in Westmont's ERP system, giving officers real-time and efficient data.  
  • Westmont's Salesforce deployment did not require additional staff or budget. As a result, it has reduced application development and support costs, increased the speed of solution deployment, all while leveraging centralized data.

Learn More about the Social Enterprise for Higher Education at the 2011 Educause Conference Oct. 18-21

  • Join CIOs from Westmont College, University of Southern California, University of Minnesota and University of Oklahoma in a panel discussion on how salesforce.com's social enterprise technology is transforming their organizations on Wednesday, Oct. 19, 2011 at 10:30 a.m. ET.
  • Visit the Salesforce.com Foundation at booth #136.

Additional Resources


About the Salesforce.com Foundation's 1% Product Donation Program

The 1% Product Donation Program provides qualified nonprofits, higher education institutions and B Corps around the world with unprecedented access to enterprise-class technology to fuel innovation in their organizations and allow them to spend more time focused on their missions. Today, more than 12,000 mission-driven organizations are using Salesforce to manage a wide range of organizational needs including managing constituent relationships, fundraising campaigns, volunteers, program delivery, and much more. Salesforce.com donates 10 licenses to qualified nonprofits. Additional licenses are offered at an 80 percent discount. For more information on this program, please visit http://www.salesforcefoundation.org/product.

About the Salesforce.com Foundation

The Salesforce.com Foundation is the global leader in integrating philanthropy and business through its 1/1/1 integrated philanthropy model. The model harnesses the power of 1% of salesforce.com employee time, 1% of pre-IPO equity and 1% of the company's product to increase the effectiveness of organizations pursuing their social missions.  Since the Foundation's inception in 1999, employees have given more than 250,000 hours of their time; more than 12,000 organizations in 70 countries are using donated and discounted Salesforce CRM licenses as part of the Foundation's 1% Product Donation Program; and more than $25 million has been donated to social good organizations. For more information on the Salesforce.com Foundation, please visit www.salesforcefoundation.org.

SOURCE Salesforce.com Foundation



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