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Salon Duarte Selects Leonor Greyl for Exclusive Partnership to Provide Customized, Environmentally Safe, Sodium Laureth Sulfate (SLS), Silicone Free Hair Treatments


News provided by

Salon Duarte

Jul 28, 2010, 11:00 ET

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LOS ANGELES, July 28 /PRNewswire/ -- Salon Duarte, owned by celebrity hair stylist Eva Diaz Duarte, is pleased to announce its exclusive partnership with Leonor Greyl, a Paris, France based customized hair treatment system based upon the fundamental philosophy of natural, SLS / parabens / silicon / coal tar free products that nourish and feed the hair and scalp rather than strip and coat with unnatural petroleum based products.

"We are excited about working with Salon Duarte in this partnership because we have found Eva to be an expert in understanding why and how to deliver the Leonor Greyl customized hair treatments to the Los Angeles market.  Eva's passion to provide the best available hair care and treatments is the perfect match for us," said Leonor Greyl –Caroline Brooks, Director of Sales U.S.

"I have spent years promoting the top product lines here in Los Angeles and seeing marginal results.  Clients would come back for frequent conditioning treatments and complain of immediate loss of color, shine and manageability.  With Leonor Greyl, we are not coating the hair follicles with silicone; which is just adding plastic to your hair every time you wash," said Eva Diaz Duarte. Leonor Greyl is a full product line of pre-treatment hair oils, shampoo's and conditioning treatments that are natural and environmentally safe.  No SLS, silicones, coal tar or parabens are used in the products; which allows the hair to breathe and absorb natural nutrients to enhance shine, control frizz and add volume.

"We understand that everyone's hair and scalp reacts differently to products and environmental effects. We diagnose the problem and custom blend the products for our clients specific needs."  Eva Diaz Duarte adds, "We've never really seen such an immediate difference in our clients hair until we started using the Leonor Greyl products and treatments. The shine and texture is amazing just after one treatment." Leonor Greyl's line of custom botanical treatments is offered exclusively in Southern California by Salon Duarte.

For a limited time, Salon Duarte is offering $50 off the custom botanical conditioning treatments; which includes a scalp analysis, hair diagnosis, custom botanical treatment and full head massage.  The treatment typically costs $150 per session and takes approximately two hours. Depending upon the scalp and hair diagnosis, a series of treatments may be recommended along with the Leonor Greyl products.

About Salon Duarte, Los Angeles, CA

Eva Diaz Duarte is a third generation hairdresser from Oviedo, Spain. Eva moved to London at the age of 18 to train with Vidal Sassoon, and after mastering her skills for several years Eva returned to Spain and took over the family business.

With ambitions running beyond the salon, Eva joined the Sebastian technical support team, where she was introduced to the fast-paced world of film, editorial, commercials, and fashion shows. At the invitation of Sebastian in 1997, Eva moved to Los Angeles.

Eva's next step was to work as an artistic stylist on the creative team for hair at Fred Segal, where she was able to cater to salon clients as well as continue to work on editorial shoots, commercials and films with models and celebrities. Here Eva cultivated her passion and talent for hairdressing, setting trends for celebrity clients like Penelope Cruz, Stacey Dash, Marley Shelton, Paulina Rubio, and Madonna.

About Leonor Greyl, Paris, France

Behind the success of the LEONOR GREYL brand, there are all the ingredients of success: the expertise of over 40 years in hair care treatment using only natural products, the passion of healthy and glamorous hair and the most important: the love of her profession.

Leonor Greyl is a brand, a range of hair care products, an Institute, and a family business, where everyone is passionate about hair beauty. Leonor Greyl is the brand specialist in hair treatments using only high-grade natural ingredients – all environmentally safe. Created with delicate aromas and plant extracts, the products give our hair more brilliance, more glamour and more beauty.  

SOURCE Salon Duarte

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