Salorix, Inc. Strengthens U.S. Management Team

NEW YORK and SANTA CLARA, Calif., March 1, 2012 /PRNewswire/ --

Salorix, Inc., a social media marketing and analytics firm pioneering new technology for social media campaign management, today announced the addition of two industry Advisors to its U.S.-based senior management team.

As of March 1, Yoram Greener joins Salorix, Inc. in the role of Advisor, bringing nearly two decades of experience from the worlds of advertising, social and digital marketing across Fortune 500 companies. Greener has served as Senior Director of Strategy at Merkle and Managing Director of Analytical Solutions for MBS Insights. In addition, he is currently an adjunct professor of Marketing and Advertising at New York University. Greener earned a Bachelor of Science in economics and statistics from Haifa University, Israel, and completed an MBA from Hofstra University.

"Yoram is an industry leader who brings a wealth of market and agency knowledge to Salorix," Dr. Santanu Bhattacharya, CEO of Salorix, Inc. commented. "His professional background coupled with real-world digital experience will help steer Salorix in the right direction as well as leverage our proprietary platform for social marketing strategies."

Also joining Salorix, Inc. March 1 is Naghi Prasad, who most recently served as Vice President of Engineering for Social Media at Tapjoy, a mobile and social media company. Prasad brings extensive and incredibly deep knowledge of social, mobile, online advertising and search to Salorix, earned through experiences in executive-level positions across the industry at companies including Peoplesoft and VerticalNet. Prasad holds four patents, and has authored over 50 industry publications. He holds a Ph.D. in artificial intelligence from the University of Massachusetts and an M.S. from MIT. He earned both a B.S. and M.S. in computer science and electrical engineering from the Indian Institute of Technology, Chennai.

"Naghi bring's a very deep knowledge of digital advertising ecosystems to Salorix, especially of mobile and ad networks," Dr. Santanu Bhattacharya explained. "As Salorix broadens its reach into different channels, and more importantly, as our platform scales, Naghi's expertise will be invaluable in helping Salorix select the right mix of technologies to ensure our continued growth."

Salorix works with the world's largest brands and agencies to simplify and scale social media engagement. The Salorix Social Marketing Platform enables multi-channel listening, social media campaign planning and engagement in a unified framework. Headquartered in Santa Clara, CA with offices in New York City and Bangalore, India, Salorix's customers include Blue Shield of California, AARP, United Online, HP/Palm and agencies including Mediacom, OMD and Universal McCann.

About Salorix, Inc.

Salorix, Inc. works with the world's largest brands and agencies to simplify and scale social media engagement. Salorix was founded in 2009 by digital media veterans with extensive backgrounds in large data, social media and real-time analytics experience garnered at AOL, Autonomy/Verity and, Yahoo! Inc. Salorix's customers include brands, advertisers and publishers such as LinkedIn, Nielsen, Blue Shield of California, AARP, United Online, Interactive One, HP/ Palm, and agencies such as Mediacom, OMD and Universal McCann. Visit www.salorix.com for more information.

Contact:

Kalpana Guha
[email protected]
+1-408-691-2084

SOURCE Salorix, Inc.