SALT Puts Brand Strategy at the Center of CoreLogic

SAN FRANCISCO, May 3 /PRNewswire/ -- SALT Branding, an integrated brand consultancy, today announced the creation of a new strategy and corporate identity for "CoreLogic" (NYSE: CLGX effective 6/1/10). Formerly the Information Solutions Group at The First American Corporation, CoreLogic is a leading provider of consumer, financial and property information, analytics and services to business and government, and brings dynamic insight and transparency to the markets it serves.

SALT partnered with the First American management team to finalize the brand name, drive to a differentiated positioning statement, and create a modern visual language featuring a multi-dimensional cube logo. Inspired by Dutch artist M.C. Escher, the new logo communicates the company's brand promise of "Dynamic Insights" and the unique perspectives only CoreLogic can provide their clients.

"SALT was instrumental in defining the identity of our company and linking it to our overall business strategy." said Anand Nallathambi, president and CEO of CoreLogic. "The new strategy and creative assets capture our unique value proposition and boldly differentiate CoreLogic from the competition."

"We're proud to launch this modern and innovative company," said Parker Kennedy, Chairman and CEO of The First American Corporation, "it's a true milestone as we celebrate 120 years of service to our customers."

"The CoreLogic management team really understands that business strategy and brand strategy go hand in hand," said Rick Herrick, Founding Partner of SALT Branding. "They embraced the branding process and understand the value a powerful brand will bring to their business and their culture."

More information about CoreLogic is available at www.CoreLogic.com

About SALT Branding

Founded in 2001, SALT is an integrated brand consultancy that helps leading Fortune 500 and start-up companies achieve their business objectives. Headquartered in San Francisco, California, SALT is composed of a senior team of creative strategists and strategic creatives that combine left-brain logic with right-brain creativity to create, manage and grow leading brands that drive business results. SALT provides six core services—brand strategy, naming, design, communications, interactive and culture—for clients that include AT&T, Coca-Cola, Disney, Johnson & Johnson and Microsoft. SALT publishes the industry leading Trends In Branding review at www.trendsinbranding.com

For more information, please visit www.saltbranding.com.

SOURCE SALT Branding