Salud Digna Participates in the 13th Latin American Conference at Harvard Business School

CULIACAN, Mexico, April 28, 2011 /PRNewswire/ -- Salud Digna para Todos (http://saluddigna.org/), whose operation has been transformed into a case study at Harvard Business School, recently took part in the 13th Latin American Conference at that institution, under the direction of its CEO, Hugo Moreno.  Also in attendance were former Colombian president Alvaro Uribe, and Luis Tellez, president of the Bolsa Mexicana de Valores (Mexican Securities Exchange)

At the conference various issues were addressed such as how to drive the development of socially sustainable companies, how to lighten the public sector to makes its role more efficient as a promoter of sustainable business, and for companies from Latin America emerging onto the world stage the term "Globolatinas" was coined.

Discussion of the latter phenomenon focused on how Latin American companies are creating competitive advantages outside the United Status, and in the competition among the large international consortia and companies from Latin American countries as domestic or local actors functioning at a global level.

The founder and current president of Salud Digna para Todos (http://saluddigna.org/), Jesus Vizcarra Calderon, with his constant refrain, "Don't tell me no and why it can't be done, tell me yes and how it can be done," has helped to enable the project to provide care for more than a million patients since its founding, and conducted more than two million consultations and lab tests at its 19 clinics scattered throughout Mexico.

At present, Salud Digna para Todos (http://saluddigna.org/) is getting ready to commence operations in Los Angeles, California, where a team of professionals is carrying out studies, securing permits and recruiting personnel with a view to making its services available to the public before the end of this year.

Vizcarra Calderon affirms that "the aim of Salud Digna (http://saluddigna.org/) is to help to improve the quality of life of Mexico's low-income population through prevention and early detection of ailments."

"Our organization, at bottom, is focused on clients with no access, or with little ability to access the services that we offer, and our main goal is to create a generalized culture of preventive health," adds Vizcarra Calderon.

The Harvard case study emphasizes that the success of Salud Digna (http://saluddigna.org/) is due, among many other factors, to the fact that since 2007 it has been financially self-sufficient, even though the prices for its services are lower than what a private clinic charges by as much as one third.

• Salud Digna (http://saluddigna.org/) started out at the beginning of this decade as a community services office of then Federal deputy Jesus Vizcarra Calderon, offering medical support services in low-income neighborhoods and municipal facilities. As demand for the service grew and people could not be kept waiting, the plan arose to establish a fixed location to offer diagnostic services, which took shape in 2003.  The first president was Ms. Alma Avendano de Vizcarra. As of 2007, the president of Salud Digna para Todos, IAP, has been Lucero Vizcarra Avendano, daughter of founder Jesus Vizcarra.

Contact:

Alberto Aviles
(667) 185-0432
[email protected]

SOURCE Salud Digna para Todos