SAM EDELMAN LAUNCHES DUET EAU DE PARFUM IN PARTNERSHIP WITH PARLUX, WITH GLOBAL BRAND AMBASSADOR CHARLOTTE LAWRENCE

The floral watery scent celebrates balance, duality, and timeless partnership—both in life and style.

NEW YORK, Sept. 4, 2025 /PRNewswire/ -- Sam Edelman, the American lifestyle brand known for bold femininity and expressive design, announces the launch of Duet Eau de Parfum in partnership with Parlux Ltd. This debut fragrance collaboration marks a meaningful new chapter in the Sam Edelman brand story – extending its legacy into a new sensory dimension while fragrance continues to evolve as a defining pillar of modern lifestyle identity.

Inspired by the enduring creative and romantic partnership of founders Sam and Libby Edelman, Duet reflects a story of harmony, duality, and timeless connection.

The launch introduces singer, songwriter and actress Charlotte Lawrence as Global Brand Ambassador. A rising talent who seamlessly blends style and substance, Lawrence stars in the campaign – shot by Libby Edelman – that brings Duet's message of balance and self-expression to life. The campaign features her track "Ballerina" from her debut album SOMEWHERE. The song choice echoes both the fragrance bottle's ballet-inspired silhouette and the brand's heritage in footwear design.

A Fragrance That Reflects the Moment
"After 45 years of partnership, we sought to create something authentically true to our brand—an organic expression of the femininity and sensuality that Libby brings to the Sam Edelman universe, translating our personal romance into this new olfactory chapter," said Sam Edelman, Founder and

Creative Director. "Duet is an intimate new expression of our longstanding dynamic of creator and muse, while also paying homage to the millions of ballet flats we've brought to market since introducing the style to America in 1987."

"Fragrance is now more than an accessory – it's an extension of identity," added Lori Singer, President of Parlux Ltd., Sam Edelman's fragrance partner. "With Duet, we're offering consumers a scent that feels personal and modern, rooted in the craftsmanship and emotional resonance the Sam Edelman brand is known for."

"I'm thrilled to partner with Sam Edelman on this new fragrance," said Charlotte Lawrence. "Duet captures the emotional duality of who we are – strong and soft, bold and grounded. Fragrance is such a powerful form of self-expression, and I'm really excited to be a part of it."

Created by Alexandra Monet, perfumer at Firmenich, Duet meets the moment with a luminous floral watery signature – designed for the woman who balances strength with softness and elegance with edge.

Fragrance Notes

• Top: Mandarin, Grapefruit, Fig
• Heart: Coconut Water, Gardenia, Cassis
• Base: Cedarwood, White Suede, Musks

Design That Honors a Legacy
The Duet bottle is a sculptural nod to the Edelmans' fashion heritage – reimagining the silhouette of a ballet slipper in fragrance form. Wrapped in a rose gold sleeve with interlaced ribbon details and a bow at the toe, the design pays homage to the brand's iconic ballerina flat. The outer carton, in elegant off-white with rose gold accents, features a brushstroke outline of a slipper and opens to reveal Sam Edelman's signature green interior – a playful and unexpected detail.

A Natural Step Forward
As fashion and beauty increasingly intersect, Duet reflects Sam Edelman's continued evolution—bridging personal narrative with olfactive storytelling at a time when fragrance plays a growing role in lifestyle and identity.

Availability
Duet Eau de Parfum is available now at select Nordstrom locations and Nordstrom.com, Sam Edelman boutiques and samedelman.com, and Macy's stores and Macys.com. The fragrance will roll out nationwide at Ulta Beauty in late 2025.

U.S. Sizes & Pricing:
3.4 fl. oz. – $112
1.0 fl. oz. – $72
Travel Spray – $32

ABOUT SAM EDELMAN
A creative visionary and legend in the footwear industry, Sam Edelman, along with his wife and muse, Libby Edelman, has built Sam Edelman into a dominant multi category lifestyle brand since its inception in 2004. Known for its timeless American elegance, the brand seamlessly blends rich heritage with modern creativity, appealing to fashion-forward individuals around the globe. With over 30 years of experience in footwear design, Sam's deep understanding of customer needs informs every aspect of the brand, making it synonymous with aspirational luxury and style. With four flagship stores, Sam Edelman is positioned as a leading brand among the top retailers in the U.S. The brand currently boasts more than 100+ freestanding stores across the world and points of distribution in over 30 countries across five continents, with plans for significant expansion in the coming years. Beyond its signature footwear, Sam Edelman has expanded its offerings to include outerwear, accessories, socks, hosiery, fragrance, apparel, and kids' shoes, building a comprehensive lifestyle brand. Sam Edelman's designs continue to set trends, offering beautifully crafted, fashion-forward collections at an accessible price point, earning a devoted following among celebrities and fashionistas alike. 

ABOUT PARLUX LTD
Parlux is an award-winning, Top 100 Beauty Company, renowned for creating and distributing globally recognized fragrance and grooming brands. Our portfolio includes Billie Eilish Fragrances, Paris Hilton Fragrances, Better World Fragrance House by Drake, Kenneth Cole, Vince Camuto, Steve Madden, WeWoreWhat, The Shop Men's Grooming Line, and more. As a full-service beauty powerhouse, we specialize in brand marketing, consumer engagement, and manufacturing, with a presence in over 80 countries and territories. Discover more at www.parlux.com and follow us on Instagram and LinkedIn.

PRESS CONTACTS:
Cameron Langhoff
Senior Manager, Global Consumer Engagement 
Parlux Ltd. - [email protected]

Richard Gallo
Senior Director, Beauty
Factory PR - [email protected]

SOURCE Parlux Ltd.