SAMBAZON® Brings the Alegria to Life with Vibrant Experiential Pop-Up in San Diego -- Thousands of Fans, Influencers, and Athletes Join the Celebration; Açaí Bowls, Smoothies, and Exclusive Merch Take Center Stage at Malibu Farm, Seaport Village

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May 30, 2025, 14:57 ET

SAN DIEGO, May 30, 2025 /PRNewswire/ -- SAMBAZON®, the pioneer of Açaí, made waves in Southern California this past weekend with its first-ever Experiential Pop-Up Activation, a high-energy, three-day celebration held May 16^th – 18th at the iconic Malibu Farm at Seaport Village.

Dubbed Taste the Alegria, the event was an immersive celebration of all things SAMBAZON® — with complimentary Açaí bowls and smoothies, custom merch giveaways, live music from DJ Romar, and vibrant photo moments that captured the brand's signature purple-powered joy.

SAMBAZON Launches the Iconic Taste the Alegria Pop Up in San Diego at Malibu Farm in Seaport Village. Thousand of fans attend to enjoy the delicious powers of Açaí. The Event was Headlined with a VIP Kickoff party that include the like of Kourtney Turner, Sophia Culpo, Coco Ho, Turnip Vegan, and Chad and Natalie Kerley among other top names.

Sophia Culpo enjoying custom merch at the SAMBAZON Taste the Alegria Pop Up

Runners in Seaport Village featuring Custom SAMBAZON Merch and Jean Jackets during the Taste the Alegria Pop up Event

SAMBAZON partnered with Pacific Beach Run Club during the Taste the Alegria Pop Up to bring hundreds of runners to Seaport Village in San Diego for a Saturday morning Purple Inspired 5k, followed by some delicious Açaí Bowls, Smoothies, and custom merch for the crew.

Attendees enjoy the SAMBAZON Taste the Alegria Pop Up Event in San Deigo

The event drew thousands of fans, families, and lifestyle influencers — along with a slate of high-profile guests including Sophia Culpo, Tia Blanco, Dylan Barbour, Coco Ho, Kourtney Turner, Turnip Vegan, and Chad & Natalie Kerley — who shared their experiences across social media, helping the event reach millions of followers nationwide.

"Best time at the @sambazon event!! When you eat SAMBAZON, you're not only nourishing your body — you're standing for sustainability," shared pro surfer Tia Blanco.

"Go check it out — they're serving up free smoothie bowls, exclusive merch, and all the good vibes," said model and wellness creator Sophia Culpo in her weekend post.

Saturday Morning included a partnership with Pacific Beach Run Club which brought hundreds of runners to Seaport Village to participate in an early morning Purple inspired 5k.

"The pop-up looked AMAZING and the execution was flawless. I know our crew will be talking about the event for years to come." Said PBRC Founder and CEO Todd Barnett.

All attendees were treated to exclusive offerings, including custom-embroidered SAMBAZON® denim jackets for the first 100 guests each day, delicious Açaí Bowls and Smoothies for all, tons of merch, and a sneak peek at the brand's newest product launch: All-In-One, Ready-to-Serve Açai & Smoothie bowls designed for convenient, on-the-go superfood nourishment.

SAMBAZON® Co-Founder and CEO Ryan Black made an appearance to connect with fans and underscore the brand's mission-driven roots. "We're not just building a brand — we're building a movement," said Ryan Black, SAMBAZON® Co-Founder and CEO, who attended the event. "This pop-up was our way of showing up in real life to celebrate our community and share the joy of our product — sustainably sourced, ethically made, and powered by purple."

The Taste the Alegria experience marks the first of many public-facing activations for SAMBAZON® as the brand continues to expand its presence in the wellness and lifestyle space.

Interested in grabbing a delicious SAMBAZON® Açaí Bowl in San Diego? Flagship Location in Cardiff, our kiosk at Petco Park Section 113, and our newest bowl shop opening this summer at San Diego International Airport."

SOURCE SAMBAZON