Samplify Expands Global Presence; Opens China Office

SHANGHAI, July 1 /PRNewswire/ -- Samplify Systems, Inc., a leading provider of signal-compression technology, semiconductors, and solutions, today opens its new office in China providing a local presence to better serve customers interested in the company's medical imaging and wireless products.  The office will be headed by Frank Xu, who joins Samplify as Country Sales Director.  

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"I am pleased to be joining an organization with such strong product differentiation and a culture focused on solutions," says Xu. "These are the keys for a company to succeed in China, and I am looking forward to driving that success."

"Chinese OEMs have been quick to adopt our solutions for the medical imaging and wireless infrastructure markets," says Tom Sparkman, president and CEO, of Samplify.  "We are therefore very pleased to open our first international office in China to provide world-class sales and support for our customer base here."

About Samplify Products

Samplify's Prism™ real-time signal compression embedded in the company's award winning SAM1600 family of analog/digital converters delivers high value for ultrasound systems and multi-antenna, direct-conversion base stations (http://www.samplify.com/products/semiconductors/compressing-adc-sam1600). Samplify continues building on its core technology and recently introduced several products that are receiving strong interest from leading Chinese electronics OEMs including:

• Samplify's SMM9132/33 32-channel ultrasound analog front-end receiver modules in an SO-DIMM form factor provide the industry's highest performance, highest channel density, and lowest power consumption.  The module solution accelerates time to market for ultrasound OEMs designing next generation color imaging machines.  For further information see http://www.samplify.com/products/system-board-products/ultrasound-afe-receiver-module-smm913x/
• Samplify's AutoFocus™ beamforming technology increases the performance while lowering power consumption for portable to mid-range cart ultrasound machines.  AutoFocus™ beamforming provides an out-of-the-box solution while allowing the ultrasound OEM the flexibility for differentiated implementations.  For more information see http://www.samplify.com/products/intellectual-property/autofocus-ultrasound-beamforming/
• Samplify's Prism IQ compression technology reduces the fiber optic bandwidth requirements for wireless base stations by over 2:1, and saving mobile operators significant CAPEX and ongoing OPEX as they migrate to fourth generation technologies.  For more information see http://www.samplify.com/products/intellectual-property/prism-compression/prism-iq/

For more information about these and other Samplify products contact the new Shanghai sales office at A-2318, Tomson Center, 188 Zhangyang Road, Shanghai, +86.21.3126 3550 or the company's US sales office at +1 800-LESS-BITS.

About Samplify

Samplify is a venture-funded solution provider of signal compression technology and semiconductor products. Headquartered in Santa Clara, CA, Samplify's customers include medical imaging and wireless infrastructure companies. Samplify's technology and semiconductor products, including the SAM1600 family, have won multiple industry awards for innovation, including the first data converter with integrated data compression. Additional information about Samplify can be found at www.samplify.com.

Prism is a trademark and simply the bits that matter is a registered trademark of Samplify Systems.

SOURCE Samplify Systems, Inc.