Samsung combines super-bright photography with easy sharing in the new SMART CAMERA EX2F

The new model boasts the world's brightest compact camera lens for pursuing your passions

MISSISSAUGA, ON, July 16, 2012 /CNW/ - Samsung Electronics Co., Ltd, a global leader in digital media and digital convergence technologies, has announced the launch of the EX2F, the latest model in its growing range of Wi-Fi-enabled SMART CAMERAs. Following the success of the EX1 with F1.8 lens, the new model is engineered to deliver super-bright photography thanks to its F1.4 lens, the brightest in any compact camera.

The high image and video quality of the EX2F also comes with the advantage of being able to store and share images remotely using Wi-Fi functionality. Encompassing Full Manual Control in a strong but lightweight body, the EX2F is ideal for DSLR-owners looking for more portable equipment to capture images spontaneously and subtly, and for photographers looking for a step-up in quality from their point-and-shoot whilst retaining ease-of-use and portability.

"We created the EX2F to show that taking great pictures doesn't have to involve carrying a heavy and bulky DSLR wherever you go. Because the best shots often arise when you least expect them, the EX2F delivers manual control and stunningly bright image quality in a light and small body," said Craig McLennan, Vice-President, Consumer Electronics at Samsung Canada. "The EX2F is the perfect compact on-the-road companion for the DLSR user who expects the best image quality for capturing their passions, while still enjoying full creative control."

The EX2F combines a number of features to deliver incredible picture quality in all conditions. With the segment-leading advanced F1.4 24mm Lens, the wide range of aperture steps delivers clear images and video even in very low light conditions. These are easily controlled using the professional front wheel key and Dual Dials, which enable switching between parameters and modes quickly for greater manual control.

The world's brightest compact camera lens

The EX2F's F1.4 24mm wide-angle lens is approximately four times as bright as a F2.8 camera lens. A further development is that the lens unit now consists of eleven elements in nine groups, with four aspherical lenses and two high refractive lenses. Combined, these provide a 20% increase in the amount of light on the sensor, a 20% increase in image quality and a 10% increase in zoom ratio.

The lens on the EX2F also incorporates a Neutral Density (ND) filter, giving the user greater control over exposure time in different conditions and making photos appear more neutral in situations of over-exposure.  It also allows for shooting at a very shallow depth of field, so users can isolate their subjects from backgrounds to create stunning portraits. To make bright images clearer, the EX2F also includes Dual IS (OIS and DIS) to minimize the effect of shaking - particularly useful in low-light situations.

Complete control

Housed in a sleek yet durable high-intensity magnesium body, more commonly found on DSLR models, the EX2F combines high-end image quality with convenience and speed. For those accustomed to the level of creative control on DSLRs, the EX2F allows for shooting in RAW mode for professional standard pictures.

The EX2F also encompasses Full Manual Control as well as Aperture and Shutter Priority modes. The Dual Dial and front wheel keys also allow users to quickly and easily adjust exposure for effortless pro-style control. This is all combined into a body that is compact and light, making it possible to carry the camera anywhere for spontaneous shots without the complication and intrusiveness of a weighty DSLR.

Bright and intuitive display

The 3.0" Swivel AMOLED display is perfect for lining up great shots and viewing them under any light conditions - and does so whilst consuming little battery power. The screen responds swiftly and displays images in high contrast, while the swivel display allows picture-taking from low and high angles - even self-portraits. The screen also incorporates Samsung's Smart Panel user interface, which integrates all parameters into one display for easy control over the end result.

Shooting and sharing from anywhere

The EX2F is the latest in Samsung's SMART CAMERA range of Wi-Fi-enabled cameras, which take the combination of high-quality imaging paired with connectivity to a new level. Wi-Fi connectivity enables the secure storage of images through Auto Backup to a PC or saving to the Cloud. In addition, sharing to social networking sites such as Facebook or Picasa is easy - or pictures can be sent via email.

The EX2F's Mobile Link opens doors for connectivity with smartphones, without even having to resize images or video. Users can also access the Remote Viewfinder to use their smartphone's screen to frame shots from a variety of angles. Through the SMART LINK button, all these functions can be accessed with one touch for simplified sharing and storage.

Product Specifications

* All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice or obligation.

About Samsung Electronics Canada

Samsung Electronics Canada delivers unrivalled consumer experiences. Samsung enables Canadians to pursue their passions by offering a broad range of award-winning digital consumer electronics, IT, telecommunications and home appliance products. The Canadian arm upholds Samsung's global mission to provide consumers with innovative digital convergence products that possess exceptional technology, quality, features, performance and value. As a result of its commitment to innovation and unique design, Samsung has become one of the most decorated brands in the electronics industry. The company was ranked #17 in BusinessWeek/Interbrand "100 Best Global Brands" and was named as one of Fast Company's "50 Most Innovative Companies of 2011."

For more information, please visit www.samsung.ca.

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For customer service inquiries, please call 1-800-SAMSUNG (1-800-726-7864).