HONG KONG, Nov. 12, 2014 /PRNewswire/ -- Samsung Electronics Co., Ltd., today announced the launch of a stunning, gold lacquer-painted 78" Curved UHD TV. The beautiful piece combines innovative technology with intricate design, and will be on public display during the preview of Christie's Hong Kong autumn auction next week.
"The Samsung Curved UHD TV is an artistic creation, but this collaboration with Sung Yong Hong elevates it to a true work of art," said KK Park, Executive Vice President and head of Sales & Marketing, Visual Display Business, Samsung Electronics." The TV is the centerpiece of every home, and we are excited to share this work of art with the public. TV is a part of all cultures and we hope that everyone can enjoy watching it."
Hong was commissioned by Samsung for his expertise in Ottchil, a Korean lacquer painting technique that dates back to the Neolithic Era, and for his ability to apply a traditional art form onto modern materials. Just as it was once used to preserve valuable ancient artefacts, Hong's use of Ottchil was deliberate and symbolic – to preserve those cherished moments of entertainment that TVs deliver.
The cutting-edge TV was designed by Hong in connection with the theme, "Memory of TV." It features iconic scenes and famous characters from television, which are brought to life through intricate gold-lacquered paintings on the TV's rear face.
The one-of-a-kind Curved UHD TV will be displayed among other art by leading Asian artists at Hall 1, Hong Kong Convention and Exhibition Center, from November 20 till November 22.
About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of TVs, smartphones, tablets, PCs, cameras, home appliances, printers, LTE systems, medical devices, semiconductors and LED solutions. We employ 286,000 people across 80 countries with annual sales of US$216.7 billion. To discover more, please visit www.samsung.com.
SOURCE Samsung Electronics Co., Ltd.