NEW YORK, Nov. 2, 2016 /PRNewswire/ -- The recent crisis Samsung was confronted to had an important financial impact for the tech giant but in terms of image, it seems to have overcome the tsunami, a Reportlinker Insight survey says.
1. Samsung is already working on its S8.
2. Samsung sacrificed its Note 7 to save the company.
3. Samsung is still No.1 smartphone vendor.
Reportlinker Insight published a survey to answer two questions:
1. How do US citizens perceive the Samsung's Note 7 fiasco?
2. How are other phone manufacturers impacted by this crisis?
1. Even with the Samsung's Note 7 crisis, the safety of their smartphones is not a concern for a large majority of US respondents (84%).
2. Even though its profits fell, the brand is strong. Samsung's customers are still loyal: for their next phone purchase, more than the three quarters of them (86%) would consider Samsung.
3. Former Samsung's customers would go instead to its biggest competitor in order to buy their next phone. Apple may be the biggest winner of Samsung's fiasco.
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