Samvo Hires Marketing Executive Ahead of Major Launch in 2011

LONDON, November 1, 2010 /PRNewswire/ --

- David Miller to Drive Samvo's Marketing and Communications Plans for its Soon to be Launched Innovative Gaming and Entertainment Platform

Samvo, the pioneering young online gamingcompany has hired a senior marketing executive as the company looks to rebrand and launch a major new gaming, entertainment and leisure experience in 2011.

Samvo's plans for a major online launch will be supported by opening an innovative new concept in betting shops that will offer customers a chance to experience the brand in a very real way. In preparation for the launch and its plans to provide a fresh offering to the sector, Samvo has taken the bold move of hiring a marketing executive from outside of the egaming industry.

Whilst Samvo has been synonymous with the Asian Handicap football market, David Miller's hire is part of a compelling new strategy to raise the profile of Samvo and its products across Europe and Asia.

Veteran videogames marketer David Miller has joined Samvo as Senior Marketing Manager to oversee the launch, which will include a rebrand of the Samvo group and its affiliated businesses and help take the Samvo brand to new places. Miller comes to the company with 15 years' experience at blue chip games companies including Virgin, Namco Bandai and Electronic Arts. His primary brief will be to establish the brand and drive customer acquisition to the new portal and retail units; while in the longer term, increase the visibility of the group and its key sister operation SamvoBetBroker (samvobetbroker.com), a service that is rapidly becoming one of the largest betting brokers in the world.

Commenting on the appointment, Samvo General Manager Yan Tang said, "This is an incredibly exciting time for the company and marks the culmination of several years of hard work by a team of extremely talented individuals. I am delighted to have David on board to lead the marketing charge into 2011 and beyond."

David Miller added, "egaming is an industry I have been watching for some time. It is a vibrant, innovative and burgeoning sector and reminds me of the early years of my videogames career. There is a lot of cross-over in peoples' online gaming habits, whether gambling or just for fun. I am delighted to be a part of the team here at Samvo and excited about the challenge of launching an exceptional new product into such an exciting marketplace."

Notes to Editors

About Samvo.com

About Samvo (http://www.samvo.com)

Established in 2004 and headquartered in the UK, Samvo Group is a forward-looking online entertainment and venture capital group which has earned a first-rate reputation for integrity and innovation. To date, the Group has built up a successful track record from online gaming and gaming software engineering to leisure retailing.

Spanning both offline and online sportsbetting and institutional betting brokerage, the Group's gaming service is renowned for developing proprietary technologies in-house.

Always incredibly responsive to gaming fans' split-second needs, Samvo's gaming service has proved so popular it is now one of the world's premier online gaming specialists. Its compliance standards are so exacting it has also become one of only a handful of organizations worldwide to earn international gaming licenses from Alderney, UK and Curacao.

For further information please contact

Tom Fraser, Capital MSL, +44(0)20-7307-5330 or [email protected]

SOURCE Samvo