Samy Mahfar's SMA Equities Inks First Upper East Side Lease With Rumble Fitness
NEW YORK, May 24, 2017 /PRNewswire/ -- Rumble Fitness, the popular group boxing class fitness concept that has earned celebrity fans like Kevin Hart and Emmy Rossum, has signed a lease for the full building at 1495 Third Avenue, marking their third location in Manhattan.
Located between East 84th and East 85th Streets in the heart of the Upper East Side, the property is surrounded by fitness and healthy-lifestyle tenants, including Equinox, Exceed Fitness, SoulCycle, Sweegreen's newest location and the first Ulta Cosmetics in New York City.
"From the beginning, we knew this would be a good fit for a fitness tenant looking to plant their flag on the Upper East Side," said Winick Realty Group Executive Vice President Darrell Rubens, who represent landlord Samy Mahfar of SMA Equities with Winick Realty Group Executive Vice President Lee Block.
The building, which consists of five floors and a lower level with 25′ x 100′ floor plates, was purchased by Mahfar in September 2016 after the former owner and longtime tenant, S. Cavallo Mirrors & Antiques, let the building fall into disrepair. "For the past 10 years, the building had been closed to the public and without the proper upkeep, it was showing signs of age, making it an eyesore in the neighborhood," said Rubens. "When Lee and I first met with Samy after he purchased the building, his first concern was how to make the building look better and fit in with the new aesthetic of the neighborhood."
Rumble Fitness, who was represented by Brandon Berger of RKF, fell in love with the building upon first viewing and they, along with Winick Realty Group and SMA Equities, partnered with Bright Architecture to make the building work for their concept of offering 50-minute, 11-round, boxing-inspired group fitness classes using specially-designed water-filled, teardrop-style punching bags.
Set to open in late 2017, this will be Rumble Fitness' third location, including one on West 23rd Street in Chelsea that is currently open and a NoHo location expected to open this fall. Many of Rumble Fitness' clients live on the Upper East Side and would make the long journey downtown for classes—a fact to which Rubens can personally attest.
"Rumble is one of the most talked-about group fitness classes out there so I decided to try it and got hooked," said Rubens. "I've been making the 30-minute trip to Chelsea so I'm looking forward to having one in my neighborhood."
Rumble Fitness was founded in 2016 by Noah Neiman, former Barry's Bootcamp Master Trainer; Eugene Remm, Co-Founder EMM Group, which owns Catch, Lexington Brass, Tenjune and SL; Andy Stenzler, Co-Founder Cosí and Kidville; and Anthony DiMarco, former Managing Director at Google. The company has also attracted the attention of various celebrity investors, including Justin Bieber and Sylvester Stallone.
About SMA Equites:
SMA Equities is a New York based real estate firm that invests as a principal in multi-family, retail, office, mixed-use properties, and land. Our investments are nationwide, with the largest share of our assets located within the greater New York metropolitan area. Throughout SMA Equities' history, starting in 1986 as SMA Realty, we have excelled as an active hands-on organization, rather than passive investors. Our primary focuses are real estate investment, development, and operations. More information about SMA Equites can be found on https://www.smaequities.com.
Media Contact: Alan Brotsky, 516-487-5690, [email protected]
SOURCE SMA Equities
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