San Francisco-Based Uber Opens Location in Downtown Detroit's Growing Tech Hub

-Tech company provides on-demand luxury car service through smartphone app-

Mar 27, 2013, 10:23 ET from Uber Technologies Inc.

DETROIT, March 27, 2013 /PRNewswire/ -- Inspired by the entrepreneurial revival in a city built on transportation, San Francisco-based Uber Technologies Inc., one of the hottest tech companies in the country, today announced the launch of its on-demand luxury car service in Detroit's fast-growing tech hub. provides affordable luxury transportation through an efficient technology-centered approach. Using a smartphone app and real-time GPS technology, clients are able to request a car that arrives within minutes, with no need to waste time paying cash or waiting for a credit card to be processed, as the fare is automatically paid for through the account on file with the app. The payment fee even covers the tip, eliminating all need for cash.

"This is an opportune time to open shop in Detroit," said Uber Launch Specialist Chan Park. "We are very excited about playing a role in Detroit's transformation by bringing our innovative technology that revolutionizes the way people get around, with convenience and in style."

Uber was founded by Travis Kalanick and Garrett Camp in 2009, was rated Fast Company's "2013 Most Innovative Company in Mobile," and has rapidly expanded to more than 29 cities internationally today.

"Our technology allows customers to move around the city easily and empowers our local partner transportation companies to expand their customer base," said Park, adding that Uber offers variable pricing based on distance as well as traffic conditions for luxury sedans and SUVs.

"You don't have to worry about any unknowns when you call for a car," Park said. "With Uber you know when and how you are going to get picked up because you can watch your driver coming toward you on the map interface. There is even a rating system that allows you to see the quality of the driver."

Detroit Ventures Partners, a venture capital firm that invests in seed and early-stage technology companies, helped recruit Uber to downtown Detroit and brokered the company's lease in Rock Ventures' M@dison Building.  The decision to expand their business to downtown Detroit was made just hours after Uber executives saw the opportunity emerging in the nation's fastest-growing urban core.

"It is exciting that an innovative technology platform like Uber is coming downtown to join a growing, young and energetic environment – and that they made the decision so quickly and without hesitation," said Detroit Ventures Partners' Managing Partner Josh Linkner. "The M@dison will provide them with an open, collaborative space where they will be able to continue to create a thriving, growing tech business."

About Uber

Uber Technologies, Inc., is a venture-funded technology company based in San Francisco.  The Uber mobile platform connects passengers with drivers of luxury vehicles for hire, delivering the elite transportation experience in an on-demand service. The company was founded by Travis Kalanick and Garrett Camp in 2009, was rated Fast Company's "2013 Most Innovative Company in Mobile," and has rapidly expanded to more than 29 cities internationally today.  For more on Uber, visit

About the M@dison Building

M@dison is an entrepreneurial tech hub located at 1555 Broadway Street in downtown Detroit. Originally designed by architect C. Howard Crane and constructed in 1917 as part of the Madison Theater complex, the historical Madison Theatre Building is now a creative center designed to encourage partnership among local entrepreneurs and their budding projects and companies. The building was purchased in January 2011 by Rock Ventures and has since been renovated and transformed into an open, colorful and collaborative space. The building is 100 percent occupied by 34 companies such as Detroit Venture Partners, Skidmore Studio, Detroit Labs, Doodle Home and Twitter, which are committed to making Woodward Avenue a technology and web centered corridor.

SOURCE Uber Technologies Inc.