San Francisco to Host CalTIA's 28th Annual California Conference on Tourism, June 7-9, 2010

Visit www.CalTIA.org to register

SACRAMENTO, Calif., March 9 /PRNewswire-USNewswire/ -- For the first time ever, San Francisco, California will serve as the host city for the California Travel Industry Association's (CalTIA) annual 'California Conference on Tourism,' June 7-9, 2010, at the Parc 55 Hotel San Francisco.

Themed "Transform: The New Reality," the 28th Annual Conference is poised to offer attendees three days of current travel industry information and vital networking opportunities. Speakers and topics will include: Dr. Roger Selbert, The Growth Strategies Group, 'Futurist Views on World Issues to the Travel Industry'; and Dr. David Sheastley, Director of Research, United States Travel Association, and Berkeley Young, Research Extraordinare, Young Strategies, who will jointly present U.S. and California travel forecasts and research information.

To register, visit www.caltia.org (CalTIA Members are eligible for a special early bird registration fee of $485 through May 24, 2010). Nonmembers may register for $745 and save $200 by becoming a CalTIA Member. Special $250 rates for Students/Educators are also available. Register by March 10, 2010 and be automatically entered to win a trip for two to Mendocino County. (see web site for details).

Attendees can take advantage of important value-added opportunities, including: using Bay Area Rapid Transit (BART) from both SFO and OAK airports, or parking across the east or North Bay and utilizing ferry service; free in-room internet access at Parc 55 Hotel; and bringing the family along to experience the Bay Area's world-famous attractions, dining and culture options.

For registration and full information about the CalTIA 2010 California Conference on Tourism, visit www.caltia.org.

The California Conference on Tourism has gained industry-wide recognition as a significant opportunity for tourism professionals to come together to share and improve individual knowledge and insights, refresh relationships, and to add a voice to ongoing political discussions. At the conference, participants are offered a host of professional development sessions aimed at raising awareness of industry trends and changes, developing marketing strategies, and improving business practices.

SOURCE California Travel Industry Association (CalTIA)