Sanctuary Wealth Partner Firm mFORCE Capital Welcomes Fossil Rock Private Wealth

$400 million Fort Worth-based firm founded by former Truist advisor Larry Milton brings mFORCE Capital assets to $2.3 billion

MIAMI, Aug. 5, 2025 /PRNewswire/ -- Sanctuary Wealth (Sanctuary), providing elite financial advisors the freedom, flexibility, control and choice to thrive in an evolving industry, welcomes Fossil Rock Private Wealth (Fossil Rock) to its network through Partner Firm mFORCE Capital (mFORCE).

Fort Worth, Texas-based Fossil Rock has $400 million in total client assets and was founded by former Merril Lynch wealth advisor Larry Milton, who was most recently affiliated with Truist Investment Services. mFORCE, currently overseeing $1.9 billion in total client assets, was established four years ago by CEO Bradley Bruce, a former Managing Director at Merril Lynch.

"Larry built a great business over 37 years in the wirehouse and continued to grow it at Truist, but was looking to bring more scale, resources and flexibility to his high-net-worth client relationships," said Vince Fertitta, President, Wealth Management, Sanctuary Wealth. "I remember Larry from my time at Merrill and hold him in the highest regard.  I've enjoyed facilitating Larry and Brad's formalization of this exciting business relationship." 

Fertitta continued, "Brad and his group have seen tremendous growth since launching mFORCE as part of the Sanctuary network four years ago, when they left Merrill Lynch. Attracting a partner of the caliber of Fossil Rock is further proof of mFORCE's compelling value proposition and its incredible future as a home for elite breakaway practices looking to partner with an established firm." 

Fossil Rock will work in partnership with Sanctuary Wealth Partner Firm, mFORCE Capital, where Milton is being recognized as Co-Founder. Fossil Rock will service clients as a separate entity under the mFORCE umbrella.

"Larry and I enjoy a 35-year business and personal relationship that began way back in our Merrill days," said Bruce. "We trust each other implicitly and have similar investment philosophies and approaches to serving clients. He's been extremely successful over his career, and when he decided it was time to go independent, I jumped at the chance to work with him again as a partner."

Milton's experienced team, including Robert Brown, Senior Wealth Advisor; Erin Smith, Senior Client Service Associate; and Linda Castle, Client Service Associate, is also moving to Fossil Rock from Truist.

"When the time came to leave our current firm, my team and I considered a range of options and models, but ultimately we knew that the only way to take control of the client experience and our future was independence," added Milton. "It's a small industry, and the people you work with matter.  I trust Brad and the executive leadership team at Sanctuary.  We speak the same language. They understand our business and are committed to helping us achieve our goals of providing more family office services, broader support for small businesses, and enhanced wealth management capabilities."

Fossil Rock will leverage the expertise, support and resources of mFORCE and Sanctuary to ensure a smooth transition to independence and provide a better client service experience.

"Brad played an important role in the design of Sanctuary's Enterprise Partner Program, which is intensely focused on helping partner firms, such as mFORCE, grow inorganically," said Adam Malamed, CEO, Sanctuary Wealth.  "We are passionate about helping our firms grow faster than they could anywhere else, which ultimately results in greater enterprise value for their company."

About Sanctuary Wealth

Sanctuary is a leading hybrid RIA, delivering comprehensive wealth management solutions, platform partnerships, and strategic capital investments to sophisticated independent wealth management firms. It is committed to providing partner firms with unequaled freedom, flexibility, control and choice through an ecosystem of partnered independence that offers a complete technology and operations infrastructure, support from a community of like-minded advisors, the resources of invaluable affiliated businesses and a robust solutions platform. Sanctuary Wealth expanded its affiliation options by acquiring tru independence (tru) in 2024, offering partner firms multiple models to best serve their unique needs.

Currently, the Sanctuary Wealth network includes more than 125 partner firms in 32 states nationwide, with approximately $50 billion in assets on platform. Sanctuary Wealth consists of the wholly owned subsidiaries: Sanctuary Advisors LLC, SEC-registered investment advisers, Sanctuary Securities, Inc., a FINRA member broker-dealer, as well as Sanctuary Alternative Holdings, Sanctuary Asset Management, Sanctuary Insurance Solutions, Sanctuary Global, Sanctuary Global Family Office and tru.

Media Contacts for Sanctuary Wealth:
Donald Cutler or Joseph Kuo
Haven Tower Group
424-317-4864 or 424 317 4851
[email protected] or [email protected]

SOURCE Sanctuary Wealth