Sandra Bertsch: Internet Tools Are Essential in Wedding Planning

Sandra Bertsch, noted event planner, explains how the Internet has revolutionized the field of wedding planning.

Feb 11, 2013, 06:00 ET from Sandra Bertsch

SAN FRANCISCO, Feb. 11, 2013 /PRNewswire-iReach/ -- The World Wide Web has completely changed society in many ways, from the manner in which information is shared to the way in which people interact with one another. But it has also created a significant shift in the way that couples approach their big day; the Internet has become an integral part of the wedding planning process. An article posted by Apparel details a new online wedding planning tool that has been launched by David's Bridal, which is just one of many Internet-based resources that brides use to find inspiration and organize their plans. Sandra Bertsch, a leading event planner in San Francisco, California, explains that online tools have become essential to wedding planning.

Brides turn to the Internet soon after their fiances put a ring on their finger—if not before—to glean inspiration from Pinterest, online magazines, photography websites, and other resources. They peruse wedding gowns, color palates, centerpieces, floral arrangements, musical options, ceremony venues, reception venues, and much more. During this process, they come to determine what they want for their wedding and they are able to narrow down their options. Whether a bride turns to a professional event planner or handles the process on her own, the task of going through Internet-based resources has become key in finalizing many important decisions, such as the wedding colors, the arrangement of the reception hall, and the favors that will be provided to guests.

Sandra Bertsch notes that the brides with whom she works are often more prepared to make decisions if they have had the time to peruse their options. She concedes that having too many choices can overwhelm some brides, but the majority of her clients, she states, are prepared to begin the planning process in earnest after doing their preliminary research online.

"Brides should be excited about their big day," comments Bertsch, "and looking on Pinterest and other websites really helps them to get into the mindset of planning their wedding. The idea of putting together one of the most important life events can be intimidating, to be sure. But with the help of the Internet, brides are better able to navigate their choices and determine the kind of aesthetic and message that they want to establish on their wedding day. I wholeheartedly encourage brides to use these Internet-based tools in the planning process, as doing so only helps the planner in creating the perfect event."   


Sandra Bertsch is an event planner located in San Francisco, California. To meet the needs of her diverse clientele, Sandra Bertsch plans and executes a variety of events, including bridal and baby showers, weddings, Sweet Sixteen and birthday parties, anniversary celebrations, retirement parties, graduation parties, company events, product launches, and more. With a background in public relations, Sandra Bertsch uses an array of professional skills to ensure that her clients are provided with the memorable, meaningful, and successful events that they deserve.

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